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La cyber-résistance du consommateur : quels enjeux pour les entreprises ?

Author

Listed:
  • Inès Chouk
  • Isabelle Chalamon
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

The objective of this work is to highlight the issues of cyber- resistance for companies. The article first outlines the contributions of the web for the development of resistance actions. It then proposes a classification of the main ways of action related to the web. Finally, the strategic responses of companies faced to cyber-resistance are discussed.

Suggested Citation

  • Inès Chouk & Isabelle Chalamon & Denis Guiot, 2012. "La cyber-résistance du consommateur : quels enjeux pour les entreprises ?," Post-Print hal-01651184, HAL.
    • Handle: RePEc:hal:journl:hal-01651184
    DOI: 10.7193/DM.068.83.88
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    Citations

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    Cited by:

    1. André Le Roux & Thomas Stenger & Marinette Thebault, 2015. "Les digital natives sont-ils des consommateurs plus « résistants » ?," Post-Print halshs-02533935, HAL.

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