Au-delà des réclamations : comprendre et gérer les litiges
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Cited by:
- André Le Roux & Marinette Thebault & Thomas Stenger, 2015. "La résistance du point de vue du consommateur : Une analyse descriptive de la catégorisation des pratiques de résistance aux marques, produits et discours marketing," Post-Print halshs-02530495, HAL.
- Marie-Christine Lichtlé & Lydiane Nabec & Dominique Roux & Corinne Chevalier, 2018. "Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations," Post-Print hal-02022174, HAL.
- André Le Roux & Thomas Stenger & Marinette Thebault, 2015. "Les digital natives sont-ils des consommateurs plus « résistants » ?," Post-Print halshs-02533935, HAL.
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