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La resistance du consommateur: Proposition d'un cadre d'analyse

Author

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  • Dominique Roux

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

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Suggested Citation

  • Dominique Roux, 2007. "La resistance du consommateur: Proposition d'un cadre d'analyse," Post-Print hal-02022228, HAL.
    • Handle: RePEc:hal:journl:hal-02022228
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    Cited by:

    1. Anis Jounaid & Abdelmajid Amine, 2018. "L'ambivalence De La Consommation Contre-Culturelle : Le Role Du Style Heavy Metal Dans La Dialectique Contre-Culture/Culture Dominante," Post-Print hal-02022689, HAL.
    2. André Le Roux & Marinette Thebault & Thomas Stenger, 2015. "La résistance du point de vue du consommateur : Une analyse descriptive de la catégorisation des pratiques de résistance aux marques, produits et discours marketing," Post-Print halshs-02530495, HAL.
    3. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.
    4. Ahmed KANNOU & Rym ELAMRI TRABELSI & Kaouther SAIED BEN RACHED, 2023. "Consumers’ Resistance to Retailer Brand Substitution: Antecedents and Consequences," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 1324-1329, December.
    5. André Le Roux & Marinette Thébault & François Bobrie, 2015. "Les consommateurs de contrefaçon : le prix n'est pas la seule motivation," Post-Print halshs-02530112, HAL.
    6. Maria Mercanti-Guérin, 2009. "Menaces sur les marques et (re)constructions identitaires Le cas des collectifs de défense de la moutarde de Dijon," Post-Print hal-02056939, HAL.
    7. Maria Mercanti-Guérin, 2016. "Numérique et défiance chez le consommateur : proposition d'un agenda de recherche," Post-Print hal-02055183, HAL.
    8. André Le Roux & Thomas Stenger & Marinette Thebault, 2015. "Les digital natives sont-ils des consommateurs plus « résistants » ?," Post-Print halshs-02533935, HAL.
    9. Valérie Guillard, 2011. "Les consommateurs qui gardent des objets alors qu'ils n'en n'ont plus l'utilité," Post-Print hal-00650227, HAL.

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