IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00169171.html
   My bibliography  Save this paper

Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing

Author

Listed:
  • Bertrand Urien

    (ICI - UBO - Université de Brest)

  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article stresses the point on a phenomenom seldom approached in marketing, from the point of view of the consumer as from the point of view of the marketer : the management of the death attitude of elderly consumer. It will answer the following questions: how do people over 60 years old apprehend they own death? What are their coping reactions? How and under which conditions can the manager treat these reactions ?

Suggested Citation

  • Bertrand Urien & Denis Guiot, 2007. "Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing," Post-Print halshs-00169171, HAL.
    • Handle: RePEc:hal:journl:halshs-00169171
    DOI: 10.7193/DM.046.23.35
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169171
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00169171/document
    Download Restriction: no
    File URL: https://libkey.io/10.7193/DM.046.23.35?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. repec:dau:papers:123456789/1310 is not listed on IDEAS
    3. Michelle Bergadaà & Bertrand Urien, 2006. "Le risque alimentaire perçu comme risque vital de consommation. Émergences, adaptation et gestion," Revue française de gestion, Lavoisier, vol. 162(3), pages 127-144.
    4. Denis Guiot, 2006. "Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé," Post-Print halshs-00167777, HAL.
    5. Denis Guiot, 2006. "Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé," Post-Print halshs-00167778, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sophie Rieunier & Géraldine Michel, 2013. "Le marketing de la collecte de legs: de la légitimité à proposer l'immortalité à la gestion relationnelle," Post-Print hal-02050138, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:dau:papers:123456789/10342 is not listed on IDEAS
    2. Andréa Gourmelen & Bertrand Urien & Marine Le Gall-Ely, 2016. "Ultimate time pressure: Conceptualisation and measurement," Post-Print hal-01904355, HAL.
    3. Adnane MAALAOUI & Imen SAFRAOU & Judith PARTOUCHE & Celine Viala, 2019. "How Subjective Age Affects Entrepreneurship: The Effects of Rejuvenating Trend on Entrepreneurial Intention among Seniors," Working Papers 2019-002, Department of Research, Ipag Business School.
    4. repec:dau:papers:123456789/5896 is not listed on IDEAS
    5. Cécile Plaud & Samuel Guillemot, 2014. "Service interactions and subjective well-being in later life," Post-Print hal-01381154, HAL.
    6. Andréa Gourmelen, 2012. "La pression temporelle ultime et son influence sur les comportements de bénévolat des personnes âgées," Post-Print hal-01984659, HAL.
    7. Margaret Josion-Portail & Abdelmajid Amine & Audrey Bonnemaizon, 2020. "Quand le temps du soignant rencontre les temporalités des personnes âgées vulnérables," Post-Print hal-02938922, HAL.
    8. Kim, Juran & Kang, Seungmook & Bae, Joonheui, 2022. "Human likeness and attachment effect on the perceived interactivity of AI speakers," Journal of Business Research, Elsevier, vol. 144(C), pages 797-804.
    9. Shiri Melumad & Michel Tuan Pham & Darren W Dahl & Amna Kirmani & Peter R Darke, 2020. "The Smartphone as a Pacifying Technology [Diagnostic Instruments for Behavioural Addiction: An Overview]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 237-255.
    10. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    11. Rosenbaum, Mark S. & Ramirez, Germán Contreras & Campbell, Jeffrey & Klaus, Philipp, 2021. "The product is me: Hyper-personalized consumer goods as unconventional luxury," Journal of Business Research, Elsevier, vol. 129(C), pages 446-454.
    12. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    13. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    14. Nathalie de Marcellis-Warin & Ingrid Peignier, 2022. "Baromètre de la confiance des consommateurs québécois à l’égard des aliments -1 re édition," CIRANO Project Reports 2020rp-39, CIRANO.
    15. Chen, Zengxiang & Huang, Yunhui, 2016. "Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 868-880.
    16. Cherrier, Helene & Türe, Meltem, 2020. "Value dynamics in ordinary object disposal," Journal of Business Research, Elsevier, vol. 116(C), pages 221-228.
    17. Mariek Vanden Abeele & Ralf De Wolf & Rich Ling, 2018. "Mobile Media and Social Space: How Anytime, Anyplace Connectivity Structures Everyday Life," Media and Communication, Cogitatio Press, vol. 6(2), pages 5-14.
    18. Fabio Antonialli & Rodrigo Gandia & Joel Sugano & Isabelle Nicolaï & Arthur Neto, 2019. "Business Platforms For Autonomous Vehicles Within Urban Mobility," Post-Print halshs-03687640, HAL.
    19. Abdelmajid Amine & Audrey Bonnemaizon & Margaret Josion-Portail, 2017. "Tailoring Elderly Patients’ Identities through Healthcare Service Relationships: Toward a Guardian Conception of Vulnerable Publics’ Identities," Post-Print hal-01684147, HAL.
    20. Maystre, Nicolas & Olivier, Jacques & Thoenig, Mathias & Verdier, Thierry, 2014. "Product-based cultural change: Is the village global?," Journal of International Economics, Elsevier, vol. 92(2), pages 212-230.
    21. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    22. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00169171. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.