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Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing

Author

Listed:
  • Bertrand Urien

    (ICI - UBO - Université de Brest)

  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article stresses the point on a phenomenom seldom approached in marketing, from the point of view of the consumer as from the point of view of the marketer : the management of the death attitude of elderly consumer. It will answer the following questions: how do people over 60 years old apprehend they own death? What are their coping reactions? How and under which conditions can the manager treat these reactions ?

Suggested Citation

  • Bertrand Urien & Denis Guiot, 2007. "Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing," Post-Print halshs-00169171, HAL.
    • Handle: RePEc:hal:journl:halshs-00169171
    DOI: 10.7193/DM.046.23.35
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169171
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    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. repec:dau:papers:123456789/1310 is not listed on IDEAS
    3. Michelle Bergadaà & Bertrand Urien, 2006. "Le risque alimentaire perçu comme risque vital de consommation. Émergences, adaptation et gestion," Revue française de gestion, Lavoisier, vol. 162(3), pages 127-144.
    4. Denis Guiot, 2006. "Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé," Post-Print halshs-00167777, HAL.
    5. Denis Guiot, 2006. "Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé," Post-Print halshs-00167778, HAL.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Sophie Rieunier & Géraldine Michel, 2013. "Le marketing de la collecte de legs: de la légitimité à proposer l'immortalité à la gestion relationnelle," Post-Print hal-02050138, HAL.

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