Le marketing de la collecte de legs: de la légitimité à proposer l'immortalité à la gestion relationnelle
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DOI: 10.7193/dm.069.61.75
Note: View the original document on HAL open archive server: https://hal.science/hal-02050138
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References listed on IDEAS
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Keywords
Legacy; Customer relationship management; Bequest; giving; fundraising;All these keywords.
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