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Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé

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  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article met en évidence un champ d'investigation peu abordé en marketing : l'influence du processus de vieillissement sur le comportement d'achat du consommateur de plus de 60 ans.Étudié le plus souvent de façon indirecte par le biais des variables d'âge chronologique et de retraite, le courant de la psychologie du développement se révèle également utile pour comprendre la manière dont les déficits et les gains liés au temps sont perçus.À partir du rapprochement de ces deux approches, objective et subjective, cet article propose un cadre d'analyse intégrateur qui permet de mettre à jour les effets du processus de vieillissement sur la consommation des personnes âgées.

Suggested Citation

  • Denis Guiot, 2006. "Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé," Post-Print halshs-00167778, HAL.
    • Handle: RePEc:hal:journl:halshs-00167778
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00167778
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    References listed on IDEAS

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    Cited by:

    1. repec:dau:papers:123456789/5896 is not listed on IDEAS
    2. Adnane MAALAOUI & Imen SAFRAOU & Judith PARTOUCHE & Celine Viala, 2019. "How Subjective Age Affects Entrepreneurship: The Effects of Rejuvenating Trend on Entrepreneurial Intention among Seniors," Working Papers 2019-002, Department of Research, Ipag Business School.
    3. Cécile Plaud & Samuel Guillemot, 2014. "Service interactions and subjective well-being in later life," Post-Print hal-01381154, HAL.
    4. repec:dau:papers:123456789/10342 is not listed on IDEAS
    5. Andréa Gourmelen & Bertrand Urien & Marine Le Gall-Ely, 2016. "Ultimate time pressure: Conceptualisation and measurement," Post-Print hal-01904355, HAL.
    6. Andréa Gourmelen, 2012. "La pression temporelle ultime et son influence sur les comportements de bénévolat des personnes âgées," Post-Print hal-01984659, HAL.
    7. Margaret Josion-Portail & Abdelmajid Amine & Audrey Bonnemaizon, 2020. "Quand le temps du soignant rencontre les temporalités des personnes âgées vulnérables," Post-Print hal-02938922, HAL.
    8. Bertrand Urien & Denis Guiot, 2007. "Attitude face à la mort et comportement d'ajustement des consommateurs âgés : Vers l'élaboration d'une réponse marketing," Post-Print halshs-00169171, HAL.

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