Soft quality management practices and product innovation ambidexterity: the mediating role of market orientation ambidexterity
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DOI: 10.1108/ejim-09-2021-0460
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Keywords
Soft quality management practices ISO 9001 organizational ambidexterity innovation ambidexterity market orientation ambidexterity product innovation ambidexterity PLS-SEM Morocco; Soft quality management practices; ISO 9001; organizational ambidexterity; innovation ambidexterity; market orientation ambidexterity; product innovation ambidexterity; PLS-SEM; Morocco;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2024-01-22 (Economics of Strategic Management)
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