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The influence of proximity on consumers' trust toward wine of their favourite winery region

Author

Listed:
  • Denis Bories

    (UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse)

  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Christian Laborde

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Following the work that had investigated the perception of risk associated with the purchase of food (Mitchell V-W., 1999 ; Muraro-Cochart M., 2000 ; Muraro-Cochart M., 2003 ; Yeung R.M.W. et Morris J., 2001), this paper have focused on the influence of proximity (Bergadaa M. and Del Bucchia C., 2009 ; Damperat M., 2006; Hérault-Fournier C., Merle A. and Prigent-Simonin A.H., 2012 and 2014) on consumers' trust and perceived risks reduction when purchasing wine. The first section of this paper is devoted to a literature review of health risks and the notion of proximity. The next section presents the methodology used in this research, which is based on a quantitative survey of 591 French respondents aged from 18 to over 64 years old. The results of this work confirm the role of proximity, under almost all its forms, as an antecedent of trust. The conclusion of this communication describes the theoretical and managerial implications, the limitations and the future lines of investigation that stem from this work.

Suggested Citation

  • Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2016. "The influence of proximity on consumers' trust toward wine of their favourite winery region," Post-Print hal-04170010, HAL.
    • Handle: RePEc:hal:journl:hal-04170010
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04170010
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    File URL: https://univ-tlse2.hal.science/hal-04170010/document
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    References listed on IDEAS

    as
    1. Maud Dampérat, 2006. "Vers un renforcement de la proximité des relations client," Post-Print halshs-01926635, HAL.
    2. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
    3. P. Volle, 1995. "Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique," Post-Print hal-02016754, HAL.
    4. Andre Torre & Alain Rallet, 2005. "Proximity and Localization," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 47-59.
    5. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2012. "Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?," Grenoble Ecole de Management (Post-Print) hal-02392454, HAL.
    6. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2012. "Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?," Post-Print hal-02392454, HAL.
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