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Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?

Author

Listed:
  • Catherine Hérault-Fournier

    (LARESS - Laboratoire de Recherche en Sciences Sociales - ESA - Agence Spatiale Européenne = European Space Agency)

  • Aurélie Merle

    (EESC-GEM Grenoble Ecole de Management)

  • Anne-Hélène Prigent-Simonin

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This research analyses the concept of proximity perceived by consumers when they buy their food products in a specific form of short food supply chain: the farm shop. In line with Bergadaà and Del Buccia (2009) and based on a qualitative and a quantitative study, we identify four dimensions of proximity perceived by consumers: the "access proximity", the "identity proximity", the "relational proximity", and the "process proximity" The authors also confirm the influence of the last three ones on the building of trust in farms shops. Finally they conclude by highlighting the managerial interest of the approach.

Suggested Citation

  • Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2012. "Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?," Grenoble Ecole de Management (Post-Print) hal-02392454, HAL.
    • Handle: RePEc:hal:gemptp:hal-02392454
    DOI: 10.3917/mav.053.0016
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    Citations

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    Cited by:

    1. Aurélie Merle & Catherine Hérault-Fournier, 2013. "Should local food be sold by the producer? The influence of his presence on perceived product value and intentions toward the store [Faut-il faire vendre un produit local par le producteur ? L’infl," Grenoble Ecole de Management (Post-Print) hal-02748629, HAL.
    2. Magali Aubert & Geoffroy Enjolras, 2013. "Quelles incitations pour la vente au détail ? Une analyse économique et financière des exploitations agricoles françaises," Post-Print hal-02750392, HAL.
    3. Naves, Pierre, 2016. "L’encadrement des circuits courts. Du secteur agricole aux territoires ?," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 355(September).
    4. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2015. "Proximity and the reduction of perceived risk when purchasing vegetables : from theoretical interest to the proposal of a new dimension of proximity," Post-Print hal-04170009, HAL.
    5. Louis, Didier & Lombart, Cindy & Durif, Fabien, 2021. "Packaging-free products: A lever of proximity and loyalty between consumers and grocery stores," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2016. "The influence of proximity on consumers' trust toward wine of their favourite winery region," Post-Print hal-04170010, HAL.

    More about this item

    Keywords

    circuit court;

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