IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-04719865.html
   My bibliography  Save this paper

"It'S Weird To Go To A Restaurant In My Own Street" The Negative Effects Of Proximity In The Market Relationship: Ethnographic Insights Into Downtown Rouen
[« C'Est Bizarre D'Aller Au Resto En Bas De Chez Soi » Les Effets Négatifs De La Proximité Dans La Relation Marchande]

Author

Listed:
  • Cerise Thorel

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, IAE Rouen - Institut d'Administration des Entreprises (IAE) - Rouen)

  • Baptiste Cléret

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, IAE Rouen - Institut d'Administration des Entreprises (IAE) - Rouen)

Abstract

If the development of peri-urban commercial zones has had its good years, we can now observe that city centers and proximity are returning to the heart of commercial strategies. The marketing literature presents proximity as a polymorphous concept but always beneficial in the commercial relationship. This research proposes to investigate this concept through an ethnographic approach of the Rouen city center in order to detect its potential negative effects. The results show that proximity can sometimes generate a physical and relational distancing in the commercial relationship.

Suggested Citation

  • Cerise Thorel & Baptiste Cléret, 2023. ""It'S Weird To Go To A Restaurant In My Own Street" The Negative Effects Of Proximity In The Market Relationship: Ethnographic Insights Into Downtown Rouen [« C'Est Bizarre D'Aller Au Res," Post-Print halshs-04719865, HAL.
    • Handle: RePEc:hal:journl:halshs-04719865
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04719865v1
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-04719865v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. André Torre, 2009. "Retour sur la notion de Proximité Géographique," Géographie, économie, société, Lavoisier, vol. 11(1), pages 63-75.
    2. Delphine Dion, 2007. "Les apports de l'anthropologie visuelle à l'étude des comportements de consommation," Post-Print hal-02050972, HAL.
    3. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2012. "Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?," Grenoble Ecole de Management (Post-Print) hal-02392454, HAL.
    4. Marie-Christine Gahinet, 2018. "Les dimensions de la proximité appliquées aux achats alimentaires," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(5), pages 1367-1390.
    5. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2012. "Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?," Post-Print hal-02392454, HAL.
    6. Marc Filser & Eric Vernette, 2010. "La proximité est-elle seulement une nouvelle mode du marketing?," Post-Print halshs-01288248, HAL.
    7. François Lenglet & Rémi Mencarelli, 2020. "La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche," Post-Print hal-03945098, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magali Aubert & Geoffroy Enjolras, 2013. "Quelles incitations pour la vente au détail ? Une analyse économique et financière des exploitations agricoles françaises," Post-Print hal-02750392, HAL.
    2. Naves, Pierre, 2016. "L’encadrement des circuits courts. Du secteur agricole aux territoires ?," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 355(September).
    3. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2016. "The influence of proximity on consumers' trust toward wine of their favourite winery region," Post-Print hal-04170010, HAL.
    4. Aurélie Merle & Catherine Hérault-Fournier, 2013. "Should local food be sold by the producer? The influence of his presence on perceived product value and intentions toward the store [Faut-il faire vendre un produit local par le producteur ? L’infl," Grenoble Ecole de Management (Post-Print) hal-02748629, HAL.
    5. Louis, Didier & Lombart, Cindy & Durif, Fabien, 2021. "Packaging-free products: A lever of proximity and loyalty between consumers and grocery stores," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Denis Bories & Paul-Emmanuel Pichon & Christian Laborde, 2015. "Proximity and the reduction of perceived risk when purchasing vegetables : from theoretical interest to the proposal of a new dimension of proximity," Post-Print hal-04170009, HAL.
    7. Ludovic Jeanne, 2022. "Regional intelligence considered as Geoethics : a tentative research questioning [L’intelligence économique territoriale envisagée comme une géoéthique : essai de problématisation]," Post-Print hal-03735853, HAL.
    8. Clément Marinos, 2015. "Les réseaux d'entreprises dans un territoire littoral périphérique," Post-Print hal-02019225, HAL.
    9. Marie-Claude Bélis-Bergouignan & Elie Brugarolas, 2010. "Building research and technology (R&T) transregional networks through an Interreg IIIB project," Regional Science Policy & Practice, Wiley Blackwell, vol. 2(2), pages 135-155, November.
    10. Ludovic Jeanne, 2022. "Regional intelligence considered as Geoethics : a tentative research questioning [L’intelligence économique territoriale envisagée comme une géoéthique : essai de problématisation]," Post-Print hal-03633852, HAL.
    11. Torou, Bio Mohamadou & Debevec, Liza & Da, D. E. C., 2018. "La difficile territorialisation de la gestion de l’eau au Burkina Faso: une lecture au filtre de la theorie de la proximite. In French," Papers published in Journals (Open Access), International Water Management Institute, pages 9(1):1-20..
    12. Thierry Houe, 2013. "The development of operational logistics activities: a comparative analysis of attractiveness practices in Lorraine and in the Grand Duchy of Luxembourg [Le développement des activités logistiques ," Post-Print hal-01369287, HAL.
    13. Med KECHIDI & Damien TALBOT, 2009. "Management of technical and organisational interactions by proximity: the hub firms in aeronautical sector (In French)," Cahiers du GREThA (2007-2019) 2009-11, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    14. Charlie Karlsson & Börje Johansson & Kiyoshi Kobayashi & Roger R. Stough, 2014. "Knowledge, innovation and space: introduction," Chapters, in: Charlie Karlsson & Börje Johansson & Kiyoshi Kobayashi & Roger R. Stough (ed.), Knowledge, Innovation and Space, chapter 1, pages 1-26, Edward Elgar Publishing.
    15. Clément Marinos & Guy Baudelle, 2018. "Les réseaux économiques collaboratifs, opportunité de développement des villes petites et moyennes. Une analyse en Bretagne," Post-Print hal-01742303, HAL.
    16. Marius Chevallier & Julien Dellier & Gaël Plumecocq & Frédéric Richard, 2014. "Dynamiques et structuration des circuits courts agroalimentaires en Limousin : distance institutionnelle, proximités spatiale et relationnelle," Géographie, économie, société, Lavoisier, vol. 16(3), pages 339-362.
    17. Gilles Debizet & Kirsten Koop & Rachel Lévy, 2022. "How can we address sustainable territorial transitions? [Comment appréhender les transitions soutenables des territoires ?]," Post-Print hal-04627953, HAL.
    18. Gwenaelle Raton & Céline Raimbert, 2020. "Livrer en circuits courts : les mobilités des agriculteurs comme révélateur des territoires alimentaires émergents. Étude de cas dans les Hauts-de-France," Post-Print hal-03143901, HAL.
    19. Julien Noel & Laurent Le Grel, 2018. "Proximities activation in relocalized food supply chain. The case of two territorialized collective organizations in Pays-de-la-Loire region [L'activation des proximités dans les filières alimentai," Post-Print hal-01718368, HAL.
    20. Damien Talbot, 2015. "Contrôles et proximités au sein de la supply chain aéronautique," Post-Print hal-02351969, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-04719865. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.