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La mobilité récursive dans le réseau personnel affinitaire translocal : une mobilité hors consommation liquide ?

Author

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  • Oliviane Brodin

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

  • Monica Scarano

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

Abstract

This paper analyzes the mobilities in marketing according to different disciplinary contributions and opens the sociological perspective of Urry (2000) in order to understand in a different way the behavior of the mobile consumer compared to the Bauman's (2000) approach based on deterritorialization and fictitious social relations of individuals. The vision of Urry (2000) reintegrates the socio-cultural aspect in the mobilities and CCT becomes relevant for their study. Through semi-structured interviews with consumers who recurrently frequent their translocal ego affinity network, our research reveals a mobile consumer who engages in the passage of material products and cultural practices. This behavior differs from that of the other typologies of mobilities treated in the marketing literature.

Suggested Citation

  • Oliviane Brodin & Monica Scarano, 2018. "La mobilité récursive dans le réseau personnel affinitaire translocal : une mobilité hors consommation liquide ?," Post-Print hal-03349605, HAL.
    • Handle: RePEc:hal:journl:hal-03349605
    Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03349605
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    References listed on IDEAS

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