IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v82y2018icp340-353.html
   My bibliography  Save this article

Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Author

Listed:
  • Sobol, Kamila
  • Cleveland, Mark
  • Laroche, Michel

Abstract

Evidence for the presence of the global consumer culture (GCC) is substantial. The present paper contributes to this body of research by providing a longitudinal perspective emphasizing the presence, antecedents, and consequences of the GCC within the Netherlands, examining how the interplay between the local and global cultures evolves. While we found evidence that the Dutch are increasingly acculturating to the GCC, the global and local cultural forces seem to impact consumption behaviors consistently over time: NEID positively associates with the consumption of products traditionally bounded to local culture (e.g. local food and clothing), whereas the positive role of AGCC figures prominently with behaviors bound by global or foreign cultural conventions (e.g. electronics and luxuries). The expanded nomological network considers the relationships of AGCC and NEID to various demographic/cultural precursors and dispositional outcomes.

Suggested Citation

  • Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    • Handle: RePEc:eee:jbrese:v:82:y:2018:i:c:p:340-353
    DOI: 10.1016/j.jbusres.2016.02.044
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296317303235
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2016.02.044?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    2. Dannie Kjeldgaard & Sren Askegaard, 2006. "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 231-247, July.
    3. Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2012. "The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 43-54.
    4. Sren Askegaard & Eric J. Arnould & Dannie Kjeldgaard, 2005. "Postassimilationist Ethnic Consumer Research: Qualifications and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 160-170, June.
    5. Cleveland, Mark & Laroche, Michel, 2007. "Acculturaton to the global consumer culture: Scale development and research paradigm," Journal of Business Research, Elsevier, vol. 60(3), pages 249-259, March.
    6. Cleveland, Mark & Rojas-Méndez, José I. & Laroche, Michel & Papadopoulos, Nicolas, 2016. "Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change," Journal of Business Research, Elsevier, vol. 69(3), pages 1090-1102.
    7. Wallendorf, Melanie & Reilly, Michael D, 1983. "Ethnic Migration, Assimilation, and Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 292-302, December.
    8. Thompson, Craig J & Tambyah, Siok Kuan, 1999. "Trying to Be Cosmopolitan," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 214-241, December.
    9. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    10. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    11. Oswald, Laura R, 1999. "Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 303-318, March.
    12. Jan-Benedict E M Steenkamp & Rajeev Batra & Dana L Alden, 2003. "How perceived brand globalness creates brand value," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 53-65, January.
    13. van Ittersum, Koert & Wong, Nancy, 2010. "The Lexus or the olive tree? Trading off between global convergence and local divergence," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 107-118.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Farman Afzal & Yunfei Shao & Muhammad Sajid & Fahim Afzal, 2019. "Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
    2. Song Lin & Zhengda Xu & Zhenzhen Xie, 2023. "Cultural diversity in semi-virtual teams: A multicultural esports team study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 718-730, June.
    3. Mehmet S. Güçlü & Oya Erdil & Hakan Kitapçı & Erkut Altındağ, 2023. "How Consumer Motivations to Participate in Sharing Economy Differ Across Developed and Developing Countries: A Comparative Study of Türkiye and Canada," SAGE Open, , vol. 13(2), pages 21582440231, May.
    4. Joon-ho Kim & Kwang-jin Kim & Bum-tae Park & Hyun-ju Choi, 2022. "The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention," Sustainability, MDPI, vol. 14(6), pages 1-30, March.
    5. Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    6. Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.
    7. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
    8. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    9. Laroche, Michel & Teng, Lefa, 2019. "Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue," Journal of Business Research, Elsevier, vol. 103(C), pages 219-221.
    10. Ka-Yan Joey Wong & Seong-Yeon Park, 2023. "That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 1804-1829, November.
    11. Manish Das & Debarshi Mukherjee, 2020. "Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(1), pages 31-53, February.
    12. Marija Čutura, 2020. "Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 131-146.
    13. Theophilus Lartey & Albert Danso, 2020. "Globalization, free markets and investor protection," Economics and Business Letters, Oviedo University Press, vol. 9(1), pages 8-13.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cleveland, Mark & Laroche, Michel & Papadopoulos, Nicolas, 2015. "You are what you speak? Globalization, multilingualism, consumer dispositions and consumption," Journal of Business Research, Elsevier, vol. 68(3), pages 542-552.
    2. Cleveland, Mark & Rojas-Méndez, José I. & Laroche, Michel & Papadopoulos, Nicolas, 2016. "Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change," Journal of Business Research, Elsevier, vol. 69(3), pages 1090-1102.
    3. Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
    4. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    5. Cleveland, Mark & Laroche, Michel & Takahashi, Ikuo & Erdoğan, Seçil, 2014. "Cross-linguistic validation of a unidimensional scale for cosmopolitanism," Journal of Business Research, Elsevier, vol. 67(3), pages 268-277.
    6. Cleveland, Mark & Xu, Cecelia, 2019. "Multifaceted acculturation in multiethnic settings," Journal of Business Research, Elsevier, vol. 103(C), pages 250-260.
    7. Strizhakova, Yuliya & Coulter, Robin A., 2013. "The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 69-82.
    8. Bradford, Tonya Williams & Sherry, John F., 2014. "Hyperfiliation and cultural citizenship: African American consumer acculturation," Journal of Business Research, Elsevier, vol. 67(4), pages 418-424.
    9. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    10. Rašković, Matevž & Ding, Zhonghui & Škare, Vatroslav & Ozretić Došen, Đurđana & Žabkar, Vesna, 2016. "Comparing consumer innovativeness and ethnocentrism of young-adult consumers," Journal of Business Research, Elsevier, vol. 69(9), pages 3682-3686.
    11. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    12. Cleveland, Mark & Bartikowski, Boris, 2018. "Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad," Journal of Business Research, Elsevier, vol. 82(C), pages 354-363.
    13. Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2008. "The meanings of branded products: A cross-national scale development and meaning assessment," International Journal of Research in Marketing, Elsevier, vol. 25(2), pages 82-93.
    14. Bartsch, Fabian & Diamantopoulos, Adamantios & Paparoidamis, Nicholas G. & Chumpitaz, Ruben, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3629-3635.
    15. Muhammad Rizwan & Muhammad Hassan & Umme Kalsoom, 2017. "Influence Of Acculturation On The Brand Selection Of The South Asian Diaspora In The Uk," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 13(2), pages 13-11.
    16. Muhammad Rizwan & Muhammad Hassan & Umme Kalsoom, 2017. "Influence Of Acculturation On The Brand Selection Of The South Asian Diaspora In The Uk," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 13(2), pages 148-160.
    17. Cleveland, Mark & Iyer, Rajesh & Babin, Barry J., 2023. "Social media usage, materialism and psychological well-being among immigrant consumers," Journal of Business Research, Elsevier, vol. 155(PB).
    18. Riefler, Petra, 2012. "Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 25-34.
    19. Ibarra-Cantu, Cecilia & Cheetham, Dr Fiona, 2021. "Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food," Journal of Business Research, Elsevier, vol. 134(C), pages 70-77.
    20. Maria Palazzo & Agostino Vollero & Alfonso Siano, 2016. "Identifying new segments from a global branding perspective: a three-country study," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(4), pages 159-171, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:82:y:2018:i:c:p:340-353. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.