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Cross-linguistic validation of a unidimensional scale for cosmopolitanism

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  • Cleveland, Mark
  • Laroche, Michel
  • Takahashi, Ikuo
  • Erdoğan, Seçil

Abstract

Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.

Suggested Citation

  • Cleveland, Mark & Laroche, Michel & Takahashi, Ikuo & Erdoğan, Seçil, 2014. "Cross-linguistic validation of a unidimensional scale for cosmopolitanism," Journal of Business Research, Elsevier, vol. 67(3), pages 268-277.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:268-277
    DOI: 10.1016/j.jbusres.2013.05.013
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    References listed on IDEAS

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