Les Blogs Adolescents : Quels Usages Pour Les Marques ?
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References listed on IDEAS
- Christian Derbaix & Émerence Leheut, 2008. "Adolescents: implication envers les produits et attitude envers les marques," Post-Print hal-02054953, HAL.
- Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
- A. Helme-Guizon & M. Ottmann, 2010. "Génération Y et marketing. Evolution ou révolution ?," Post-Print halshs-00560330, HAL.
- Gilles Marion, 2003. "Apparence et identité: une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode," Post-Print hal-02020716, HAL.
- Gilles Marion, 2003. "Apparence et identité : une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode," Post-Print hal-02311637, HAL.
- Marie-Hélène Fosse-Gomez, 1991. "L'adolescent dans la prise de décisions économiques de la famille," Post-Print hal-02014612, HAL.
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