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Les Blogs Adolescents : Quels Usages Pour Les Marques ?

Author

Listed:
  • Pascale Ezan

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • C. Rouen-Mallet

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Stéphane Mallet

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

Abstract

Support of social interactions, the blogosphere constitutes an identity support of construction for teenagers. From there, this qualitative study proposes a typology of the blogs highlighting the different modalities of these interactions between peers. This study also underlines the potentialities offered by the blo-gosphere for brands wishing to understand the practices of the consumption of teenagers and to build with them a durable relationship on the Internet.

Suggested Citation

  • Pascale Ezan & C. Rouen-Mallet & Stéphane Mallet, 2014. "Les Blogs Adolescents : Quels Usages Pour Les Marques ?," Post-Print hal-02420668, HAL.
    • Handle: RePEc:hal:journl:hal-02420668
    Note: View the original document on HAL open archive server: https://hal.science/hal-02420668
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    References listed on IDEAS

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    1. Christian Derbaix & Émerence Leheut, 2008. "Adolescents: implication envers les produits et attitude envers les marques," Post-Print hal-02054953, HAL.
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    5. Gilles Marion, 2003. "Apparence et identité : une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode," Post-Print hal-02311637, HAL.
    6. Marie-Hélène Fosse-Gomez, 1991. "L'adolescent dans la prise de décisions économiques de la famille," Post-Print hal-02014612, HAL.
    Full references (including those not matched with items on IDEAS)

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