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L'adolescent dans la prise de décisions économiques de la famille

Author

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  • Marie-Hélène Fosse-Gomez

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

Abstract

L'objet du présent article est d'attirer l'attention sur un grand oublié de la littérature en achat familial: l'adolescent. Plus précisément, il s'agit de: —proposer une définition opérationnelle de l'adolescent, qui tienne néanmoins compte des apports de diverses disciplines (psychologie, sociologie, histoire…); —relever dans la littérature marketing les spécificités de l'adolescent par rapport à l'enfant; —proposer, sur base des travaux déjà effectués, des orientations pour les recherches futures.

Suggested Citation

  • Marie-Hélène Fosse-Gomez, 1991. "L'adolescent dans la prise de décisions économiques de la famille," Post-Print hal-02014612, HAL.
    • Handle: RePEc:hal:journl:hal-02014612
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    Cited by:

    1. Elodie Gentina & Rui Chen, 2018. "Digital natives’ coping with loneliness : Facebook or face-to-face ?," Post-Print hal-02115643, HAL.
    2. Pascale Ezan & C. Rouen-Mallet & Stéphane Mallet, 2014. "Les Blogs Adolescents : Quels Usages Pour Les Marques ?," Post-Print hal-02420668, HAL.
    3. Bakir, Aysen & Gentina, Elodie & de Araújo Gil, Luciana, 2020. "What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

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