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Participation with Style. Clothing among Young Activists in Political Groups

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  • Carlo Genova

    (Department of Cultures, Politics and Society, University of Turin, 10153 Turin, Italy)

Abstract

Research shows that forms of participation among youth are strongly differentiated and connected with complex meanings and motivations. A growing sector of youth develops political intervention through the adoption of distinctive everyday practices and lifestyles. The article aims to reflect upon dress among young activists involved in political groups. Very little research focuses on this topic, but following studies on everyday politics, the young activists’ clothing could be considered as a form and a field of political participation. This approach, however, seems not to be sufficient to interpret the phenomenon. Taking inspiration from research about youth cultures, the article suggests interpreting youth clothing conjointly as a component of style, as a means for constructing collective identity, and social positioning. The article is based on qualitative interviews collected in Piedmont (Italy). Six main topics have been investigated: 1. Socialization to clothing; 2. clothing of the activists and in their groups; 3. meanings of clothing; 4. relevance of clothing; 5. practices of buying clothes; 6. clothes as consumer goods.

Suggested Citation

  • Carlo Genova, 2020. "Participation with Style. Clothing among Young Activists in Political Groups," Societies, MDPI, vol. 10(3), pages 1-22, July.
    • Handle: RePEc:gam:jsoctx:v:10:y:2020:i:3:p:55-:d:388335
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    References listed on IDEAS

    as
    1. Carlo Genova, 2018. "Youth Activism in Political Squats between Centri Sociali and Case Occupate," Societies, MDPI, vol. 8(3), pages 1-25, September.
    2. Gentina, Elodie & Shrum, L.J. & Lowrey, Tina M., 2016. "Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers," Journal of Business Research, Elsevier, vol. 69(12), pages 5785-5792.
    3. Carolina Jardim & Sofia Marques da Silva, 2018. "Young People Engaging in Volunteering: Questioning a Generational Trend in an Individualized Society," Societies, MDPI, vol. 8(1), pages 1-11, January.
    4. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
    5. James Hart & Matt Henn, 2017. "Neoliberalism and the Unfolding Patterns of Young People’s Political Engagement and Political Participation in Contemporary Britain," Societies, MDPI, vol. 7(4), pages 1-19, November.
    6. Gilles Marion, 2003. "Apparence et identité: une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode," Post-Print hal-02020716, HAL.
    7. Gilles Marion, 2003. "Apparence et identité : une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode," Post-Print hal-02311637, HAL.
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