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Apparence et identité: une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode

Author

Listed:
  • Gilles Marion

    (EM - EMLyon Business School)

Abstract

Au moyen d'une analyse sémiotique de 14 entretiens réalisés auprès d'adolescentes à propos de la mode nous mettons en évidence les « bricolages » qui leur permettent d'élaborer des panoplies vestimentaires et de construire leur apparence et leur identité. Cette description permet de montrer que la consommation peut être considérée comme un processus de co-construction. Nous montrons les implications de ce travail vis-à-vis: de la construction de l'identité au travers de la consommation, la signification des objets de mode, des méthodes de recherche utilisées, des travaux sur l'expérience vécue des consommateurs, et des praticiens.

Suggested Citation

  • Gilles Marion, 2003. "Apparence et identité: une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode," Post-Print hal-02020716, HAL.
    • Handle: RePEc:hal:journl:hal-02020716
    DOI: 10.1177/076737010301800201
    as

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    Citations

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    Cited by:

    1. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.
    2. Aurélie Ringeval-Deluze & Louis César Ndione, 2021. "Meaning of packaging and innovation dynamics in a traditional luxury sector: the example of growers’ champagne [Signification des packagings et dynamiques d’innovation dans un secteur de luxe tradi," Post-Print hal-03266127, HAL.
    3. Pascale Ezan & C. Rouen-Mallet & Stéphane Mallet, 2014. "Les Blogs Adolescents : Quels Usages Pour Les Marques ?," Post-Print hal-02420668, HAL.
    4. Carlo Genova, 2020. "Participation with Style. Clothing among Young Activists in Political Groups," Societies, MDPI, vol. 10(3), pages 1-22, July.

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