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The child in the High Street store: elements to put things into perspective…
[L’enfant dans l’espace commercial : éléments pour une mise en perspective]

Author

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  • Valérie-Inès de La Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

Abstract

The theme of the child (0-12 years) in the High Street store is hardly touched upon in research studies on distribution and young consumers. Yet since the 1990's shops specializing in children's products have been developing by testing and implementing empirical innovations. This article offers a first glimpse on this subject and examines the distinctive characteristics of distributional outlets who claim to be specialists in children's products.

Suggested Citation

  • Valérie-Inès de La Ville, 2009. "The child in the High Street store: elements to put things into perspective… [L’enfant dans l’espace commercial : éléments pour une mise en perspective]," Post-Print hal-01844025, HAL.
    • Handle: RePEc:hal:journl:hal-01844025
    DOI: 10.3917/mav.021.0157
    Note: View the original document on HAL open archive server: https://hal.science/hal-01844025
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    References listed on IDEAS

    as
    1. Sophie Rieunier & B. Dauce, 2002. "Le «Marketing sensoriel du point de vente»," Post-Print halshs-00071154, HAL.
    2. Gérard Cliquet & André Fady & Guy Basset, 2002. "Management de la distribution," Post-Print halshs-00076598, HAL.
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    4. Pierre Volle, 2000. "Etudes et recherches sur la distribution," Post-Print halshs-00151275, HAL.
    5. Sophie Rieunier, 2002. "Marketing sensoriel du point de vente," Post-Print halshs-00076600, HAL.
    6. Sophie Rieunier, 2002. "Pourquoi investir dans le «Marketing sensoriel du point de vente» ?," Post-Print halshs-00076630, HAL.
    Full references (including those not matched with items on IDEAS)

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