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Le «Marketing sensoriel du point de vente»

Author

Listed:
  • Sophie Rieunier

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • B. Dauce

Abstract

No abstract is available for this item.

Suggested Citation

  • Sophie Rieunier & B. Dauce, 2002. "Le «Marketing sensoriel du point de vente»," Post-Print halshs-00071154, HAL.
    • Handle: RePEc:hal:journl:halshs-00071154
    as

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    Citations

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    Cited by:

    1. Christèle Camelis & Florence Dano & Kiane Goudarzi & Viviane Hamon & Sylvie Llosa, 2013. "The roles of co-clients and their influence on overall satisfaction during the service experience," Post-Print hal-01822880, HAL.
    2. Yves Cinotti, 2015. "From hospitality to experience : comparison between tourist experience in guest houses and hotels [De l’hospitalité à l’expérience : vécus comparés des touristes dans les maisons d’hôtes et les hôt," Post-Print hal-01286523, HAL.
    3. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Grenoble Ecole de Management (Post-Print) hal-03189336, HAL.
    4. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Post-Print hal-03189336, HAL.
    5. Jean-François Lemoine, 2003. "Vers une approche globale de l'atmosphère du point de vente," Post-Print hal-04029854, HAL.
    6. Valérie-Inès de La Ville, 2009. "The child in the High Street store: elements to put things into perspective… [L’enfant dans l’espace commercial : éléments pour une mise en perspective]," Post-Print hal-01844025, HAL.
    7. Andréa Gourmelen & Jeanne Lallement, 2016. "Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie," Post-Print hal-01488473, HAL.
    8. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Post-Print hal-03189334, HAL.
    9. Pagani, Margherita & Racat, Margot & Hofacker, Charles F., 2019. "Adding Voice to the Omnichannel and How that Affects Brand Trust," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 89-105.
    10. Christèle Camelis & Sylvie Llosa, 2011. "Intégrer l'expérience dans la gestion de l'image de la marque de service," Post-Print hal-01822865, HAL.
    11. Christèle Camelis & Sylvie Llosa, 2011. "Integration of experience in service brand image management [Intégrer l'expérience dans la gestion de l'image de la marque de service]," Post-Print halshs-01785706, HAL.
    12. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Grenoble Ecole de Management (Post-Print) hal-03189334, HAL.

    More about this item

    Keywords

    marketing sensoriel; point de vente;

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