Vers une approche globale de l'atmosphère du point de vente
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Keywords
atmosphere's sales outlet; consumer behavior; emotional responses; design; ambient factors; sales outlet's social environment; offer's reenchantment; Atmosphère du point de vente; comportement du consommateur; réactions émotionnelles; facteurs d'ambiance; environnement social du magasin; réenchantement de l'offre.;All these keywords.
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