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Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie

Author

Listed:
  • Andréa Gourmelen

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jeanne Lallement

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

À l'heure où la grande distribution crée des services technologiques permettant au consommateur de « gagner du temps » (drive, self-scanning…), cette recherche propose une typologie des acheteurs alimentaires fondée sur leur temps subjectif (la pression temporelle chronique - PTC) et leur rapport à la technologie. Une enquête portant sur 289 répondants dresse 5 profils de consommateurs : les familles tiraillées, les speed technophobes, les jeunes adeptes du dépannage, les zens traditionnels et les geeks, permettant aux distributeurs un ciblage précis et opérationnel.

Suggested Citation

  • Andréa Gourmelen & Jeanne Lallement, 2016. "Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie," Post-Print hal-01488473, HAL.
    • Handle: RePEc:hal:journl:hal-01488473
    DOI: 10.3917/mav.089.0129
    Note: View the original document on HAL open archive server: https://hal.science/hal-01488473
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    References listed on IDEAS

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