"The creation process of a territorial brand: The case of the brand “Auvergne Nouveau Monde”
["La fabrique d’une marque Région : le cas de la marque « Auvergne Nouveau Monde »]
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Abstract
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DOI: 10.3166/pmp.29.493-517
Note: View the original document on HAL open archive server: https://uca.hal.science/hal-01734724
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References listed on IDEAS
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