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"The creation process of a territorial brand: The case of the brand “Auvergne Nouveau Monde”
["La fabrique d’une marque Région : le cas de la marque « Auvergne Nouveau Monde »]

Author

Listed:
  • Véronique Chanut

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

  • Corinne Rochette

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

Abstract

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Suggested Citation

  • Véronique Chanut & Corinne Rochette, 2012. ""The creation process of a territorial brand: The case of the brand “Auvergne Nouveau Monde” ["La fabrique d’une marque Région : le cas de la marque « Auvergne Nouveau Monde »]," Post-Print hal-01734724, HAL.
    • Handle: RePEc:hal:journl:hal-01734724
    DOI: 10.3166/pmp.29.493-517
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-01734724
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    References listed on IDEAS

    as
    1. Nathalie Raulet-Croset, 2008. "La dimension territoriale des situations de gestion," Revue française de gestion, Lavoisier, vol. 0(4), pages 137-150.
    2. Henry Mintzberg & James A. Waters, 1985. "Of strategies, deliberate and emergent," Strategic Management Journal, Wiley Blackwell, vol. 6(3), pages 257-272, July.
    3. Nathalie Raulet-Croset, 2008. "La dimension territoriale des situations de gestion," Post-Print hal-00403262, HAL.
    4. Andre Torre & Alain Rallet, 2005. "Proximity and Localization," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 47-59.
    5. Hugues François & Maud Hirczak & Nicolas Senil, 2006. "Territoire et patrimoine : la co-construction d'une dynamique et de ses ressources," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(5), pages 683-700.
    Full references (including those not matched with items on IDEAS)

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