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Innovative information technologies and their impact on the performance of the entities which activate in the retail industry

Author

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  • Valentin-Florentin Dumitru

    (The Bucharest University of Economic Studies)

  • Gabriel Jinga

    (The Bucharest University of Economic Studies)

  • Florin Mihai

    (The Bucharest University of Economic Studies)

  • Aurelia Stefanescu

    (The Bucharest University of Economic Studies)

Abstract

The use of innovative information technologies can represent an advantage for the companies in the retail industry. This research is based on the results of an empirical study. The research was built under the auspices of the diffusion of innovations theory. Using the questionnaires collected we could establish correlations between the variables included into three categories (company’s size, the information technologies used for retail, the impact of information technologies on the company) and we developed two original econometric models. The turnover is considered an endogenous variable (underlying the impact of the information technologies on its value) as well as exogenous (the existence of a unique computers network within the company depending on the turnover as a development factor). The models show that there is a negative correlation between the total turnover and the percentage of the turnover obtained through online sales, respectively the existence of a unique computers network is influenced by the existence of the online retail within the company. The conclusions underline the research limits and the necessary future developments.

Suggested Citation

  • Valentin-Florentin Dumitru & Gabriel Jinga & Florin Mihai & Aurelia Stefanescu, 2015. "Innovative information technologies and their impact on the performance of the entities which activate in the retail industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 520-520, May.
    • Handle: RePEc:aes:amfeco:v:39:y:2015:i:17:p:520
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    More about this item

    Keywords

    Communication and information technologies; Retail; Diffusion of innovations theory; Empirical study; Econometric models; Endogenous and exogenous variable;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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