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Motivators and enablers of SCOURing: A study of online piracy in the US and UK

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  • Shanahan, Kevin J.
  • Hyman, Michael R.

Abstract

Sharing Copyrighted or Unauthorized Replications (SCOURing) is a common activity among some 80 million online file-swappers. Unfortunately, SCOURing is also an illegal activity. A better understanding of SCOURing could help to mitigate its practice. To that end, results from an empirical study of US and UK consumers suggest SCOURing is explained by motivations (justification, believed pervasiveness by peers, believed risklessness, and experiential reasons) and ability (tech-savviness). If true, then companies' efforts to reduce SCOURing by legal action or trying to educate consumers about the victims of SCOURing may be ineffective.

Suggested Citation

  • Shanahan, Kevin J. & Hyman, Michael R., 2010. "Motivators and enablers of SCOURing: A study of online piracy in the US and UK," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1095-1102, September.
    • Handle: RePEc:eee:jbrese:v:63:y::i:9-10:p:1095-1102
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    2. Cox, Joe & Collins, Alan, 2014. "Sailing in the same ship? Differences in factors motivating piracy of music and movie content," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 50(C), pages 70-76.
    3. Obeidat, Zaid Mohammad & Xiao, Sarah Hong & Qasem, Zainah al & dweeri, Rami al & Obeidat, Ahmad, 2018. "Social media revenge: A typology of online consumer revenge," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 239-255.
    4. Charlotte Emily De Corte & Patrick Van Kenhove, 2017. "One Sail Fits All? A Psychographic Segmentation of Digital Pirates," Journal of Business Ethics, Springer, vol. 143(3), pages 441-465, July.
    5. Yang, Zhiyong & Wang, Jingguo & Mourali, Mehdi, 2015. "Effect of peer influence on unauthorized music downloading and sharing: The moderating role of self-construal," Journal of Business Research, Elsevier, vol. 68(3), pages 516-525.
    6. Sinclair, Gary & Tinson, Julie, 2017. "Psychological ownership and music streaming consumption," Journal of Business Research, Elsevier, vol. 71(C), pages 1-9.
    7. Lorenz Graf-Vlachy & Tarun Goyal & Yannick Ouardi & Andreas König, 2022. "The politics of piracy: political ideology and the usage of pirated online media," Information Technology and Management, Springer, vol. 23(1), pages 51-63, March.
    8. Daunt, Kate L. & Harris, Lloyd C., 2011. "Customers acting badly: Evidence from the hospitality industry," Journal of Business Research, Elsevier, vol. 64(10), pages 1034-1042, October.
    9. Marc Bourreau & Marianne Lumeau & Francois Moreau & Jordana Viotto da Cruz, 2019. "Recent or Free? An Experimental Study of the Motivations for Pirating Movies," CESifo Working Paper Series 8036, CESifo.
    10. Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.
    11. Borja, Karla & Dieringer, Suzanne, 2016. "Streaming or stealing? The complementary features between music streaming and music piracy," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 86-95.

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