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Three papers on optimal product positioning

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  • Brockhoff, Klaus (Ed.)

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  • Brockhoff, Klaus (Ed.), 1977. "Three papers on optimal product positioning," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 51, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    • Handle: RePEc:zbw:cauman:51
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    File URL: https://www.econstor.eu/bitstream/10419/193892/1/manuskript_051.pdf
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    References listed on IDEAS

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    1. Allan D. Shocker & V. Srinivasan, 1974. "A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, INFORMS, vol. 20(6), pages 921-937, February.
    2. Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
    3. Milan Zeleny, 1976. "The Attribute-Dynamic Attitude Model (Adam)," Management Science, INFORMS, vol. 23(1), pages 12-26, September.
    4. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
    5. Edgar Pessemier & Philip Burger & Richard Teach & Douglas Tigert, 1971. "Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases," Management Science, INFORMS, vol. 17(6), pages 371-385, February.
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