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Nec-63 Conference On Promotion In The Marketing Mix: What Works Where And Why

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  • Goddard, E.W.

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  • Goddard, E.W., 1994. "Nec-63 Conference On Promotion In The Marketing Mix: What Works Where And Why," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279588, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279588
    DOI: 10.22004/ag.econ.279588
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    References listed on IDEAS

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    1. Preston, John & Mercer, Alan, 1990. "The evaluation and analysis of retail sales promotions," European Journal of Operational Research, Elsevier, vol. 47(3), pages 330-338, August.
    2. Donald J. Liu & Olan D. Forker, 1990. "Optimal Control of Generic Fluid Milk Advertising Expenditures," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(4), pages 1047-1055.
    3. Bozdogan, Kirkor, 1985. "Data Needs To Facilitate Domestic Program Research," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279533, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    4. Henderson, Peter L. & Clement, Wendell E., 1962. "Some Guides for Improving Commodity Promotional Programs," Miscellaneous Publications 320001, United States Department of Agriculture, Economic Research Service.
    5. Mulhern, Francis J. & Leone, Robert P., 1990. "Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?," Journal of Business Research, Elsevier, vol. 21(3), pages 179-194, November.
    6. Jonq-Ying Lee & Mark G. Brown & Gary F. Fairchild, 1989. "Some observations on the impact of advertising on demand," Agribusiness, John Wiley & Sons, Ltd., vol. 5(6), pages 607-618.
    7. Gallo, Anthony E., 1984. "Advertising And Promotion In Food Marketing," Staff Reports 276788, United States Department of Agriculture, Economic Research Service.
    8. John M. Halloran & Michael V. Martin, 1989. "Should states be in the agricultural promotion business?," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 65-75.
    9. Randolph E. Bucklin & James M. Lattin, 1991. "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, INFORMS, vol. 10(1), pages 24-39.
    10. Forker, Olan D. & Liu, Donald J. & Hurst, Susan J., 1987. "Dairy Sales Data and Other Data Needed to Measure Effectiveness of Dairy Advertising (Including an Inventory of Available Data)," Research Bulletins 183662, Cornell University, Department of Applied Economics and Management.
    11. Henderson, Peter L., 1974. "American Long Grain Rice Sales Impact of a Promotional Program in France," Marketing Research Reports 313762, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
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    Cited by:

    1. Cranfield, John & Goddard, Ellen, 1995. "Advertising And Oligopoly Power In The North American Beef Processing Sector," Economic Analysis of Meat Promotion, June 2-3, 1995, Denver, Colorado 279610, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    2. Julian M. Alston & John M. Crespi & Harry M. Kaiser & Richard J. Sexton, 2007. "An Evaluation of California's Mandated Commodity Promotion Programs," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 40-63.
    3. Chen, Kevin Z. & Weerahewa, Jeevika, 1998. "Regulation, Market Power, And Advertising Effectiveness," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), pages 1-9, October.
    4. Piggott, Roley R., 1995. "Returns To Incremental Advertising Expenditure in the Presence of Cross-Commodity Impacts and Inseparable Markets: An Equilibrium Displacement Modeling Approach," New Methodologies for Commodity Promotion Economics, October 5-6, 1995, Sacramento, California 279624, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    5. Holloway, Garth J. & Peyton, L. James & Griffith, Garry R., 2000. "Was the Australian Meat and Live-stock Corporation's advertising efficient?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 44(1), pages 1-27.
    6. Sterns, James A. & Ricks, Donald J., 2000. "Should Imports Free-Ride Or Help Pay-- Decisions About Generic Promotion Programs For Agricultural Commodities," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-17.

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