Data Needs To Facilitate Domestic Program Research
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DOI: 10.22004/ag.econ.279533
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References listed on IDEAS
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- Goddard, E.W., 1994. "Nec-63 Conference On Promotion In The Marketing Mix: What Works Where And Why," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279588, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
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Keywords
Marketing; Research Methods/ Statistical Methods;Statistics
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