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The evaluation and analysis of retail sales promotions

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  • Preston, John
  • Mercer, Alan

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  • Preston, John & Mercer, Alan, 1990. "The evaluation and analysis of retail sales promotions," European Journal of Operational Research, Elsevier, vol. 47(3), pages 330-338, August.
    • Handle: RePEc:eee:ejores:v:47:y:1990:i:3:p:330-338
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    Cited by:

    1. Ma, Shaohui & Fildes, Robert & Huang, Tao, 2016. "Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information," European Journal of Operational Research, Elsevier, vol. 249(1), pages 245-257.
    2. Goddard, E.W., 1994. "Nec-63 Conference On Promotion In The Marketing Mix: What Works Where And Why," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279588, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    3. Huang, Tao & Fildes, Robert & Soopramanien, Didier, 2014. "The value of competitive information in forecasting FMCG retail product sales and the variable selection problem," European Journal of Operational Research, Elsevier, vol. 237(2), pages 738-748.

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