Marketing management capabilities of SMEs: an empirical analysis in the EU
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DOI: 10.22004/ag.econ.44318
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- Spillan, John & Parnell, John, 0. "Marketing Resources and Firm Performance Among SMEs," European Management Journal, Elsevier, vol. 24(2-3), pages 236-245, April.
- Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2008. "An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49769, European Association of Agricultural Economists.
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Keywords
Agribusiness; Marketing;NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2008-11-25 (Marketing)
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