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Marketing Resources and Firm Performance Among SMEs

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  • Spillan, John
  • Parnell, John

Abstract

According to the resource-based view (RBV) of the firm, strategically relevant resources are the basis for organizational performance. This paper examines the link between seven marketing resources associated with customer orientation and performance. Results suggest that two resources--a customer orientation philosophy and a structure that supports coordination among departments and divisions--are most critical in fostering superior firm performance.

Suggested Citation

  • Spillan, John & Parnell, John, 0. "Marketing Resources and Firm Performance Among SMEs," European Management Journal, Elsevier, vol. 24(2-3), pages 236-245, April.
    • Handle: RePEc:eee:eurman:v:24:y::i:2-3:p:236-245
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    Citations

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    Cited by:

    1. Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2010. "Small Business Marketing Capability in the Food Sector: The Cases of Belgium, Hungary and Italy," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(2), pages 1-9.
    2. Seemant Kumar Yadav & Vikas Tripathi & Geetika Goel, 2021. "Dis-Aggregated Effect of Market Orientation on Firms' Performance: A Study on Indian Small and Medium-Scale (SMEs) Manufacturers," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 87-108, July.
    3. Jaffar Abbas & Saqlain Raza & Mohammad Nurunnabi & Mohd Sobri Minai & Shaher Bano, 2019. "The Impact of Entrepreneurial Business Networks on Firms’ Performance Through a Mediating Role of Dynamic Capabilities," Sustainability, MDPI, vol. 11(11), pages 1-28, May.
    4. López-Mosquera, Natalia & Álvarez-Coque, José María García & Sánchez, Mercedes, 2014. "Does Market Orientation in Small-Scale farms pay off? A study of Innovation behaviour in Spanish agriculture," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182813, European Association of Agricultural Economists.
    5. Wu, Cheng-Shiung & Lin, Chin-Tsai & Lee, Chuan, 2010. "Optimal marketing strategy: A decision-making with ANP and TOPSIS," International Journal of Production Economics, Elsevier, vol. 127(1), pages 190-196, September.
    6. Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2008. "An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49769, European Association of Agricultural Economists.
    7. Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011. "Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122000, International European Forum on System Dynamics and Innovation in Food Networks.
    8. Morongwa Ramasobana & Olawale Fatoki, 2018. "Business Attributes and Marketing Communication Strategies of SMEs in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(6), pages 90-97.
    9. Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2008. "Marketing management capabilities of SMEs: an empirical analysis in the EU," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44318, European Association of Agricultural Economists.
    10. Yayla, Hilmi Erdogan & Kirkbir, Fazil & Cengiz, Ekrem, 2007. "Accounting Employees’ Behavioral Variables and Firm Performance: Evidence from Turkish Eastern Blacksea Region Companies," MPRA Paper 2557, University Library of Munich, Germany.
    11. Tajeddini, Kayhan & Elg, Ulf & Trueman, Myfanwy, 2013. "Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 453-462.
    12. Jaffar Abbas & Shahid Mahmood & Hashim Ali & Muhammad Ali Raza & Ghaffar Ali & Jaffar Aman & Shaher Bano & Mohammad Nurunnabi, 2019. "The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms," Sustainability, MDPI, vol. 11(12), pages 1-33, June.
    13. Uzairu Muhammad Gwadabe & Noor Aina Amirah, 2017. "Entrepreneurial Competencies: SMEs Performance Factor in the Challenging Nigerian Economy," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(4), pages 55-61, December.
    14. Carlos M. F-Jardón, 2011. "Deployment of Core Competencies to obtain success in SMEs," Working Papers 1106, Universidade de Vigo, Departamento de Economía Aplicada.
    15. Silvius STANCIU, 2015. "How Traditional is the European Union in the Agro-food Production?," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 18-24.
    16. Serkan Altuntas & Mustafa Kemal Yilmaz, 2016. "Fuzzy Dematel Method to Evaluate the Dimensions of Marketing Resources: An Application in SMEs," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 17(3), pages 347-364, June.

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