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Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis

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  • Goldberg, Isabell
  • Roosen, Jutta

Abstract

This paper presents an application of the contingent valuation method (CVM) and choice experiments (CEs). We examine consumer willingness to pay (WTP) for different health risk reduction levels of Salmonellosis and Campylobacteriosis acquired from the consumption of chicken breast. We test for the embedding effect. The embedding effect was not found in the CVM format. It was however present in the CEs. The WTP values in the CVM format rages from Euro 1.29 to 3.34, whereas the WTP obtained by the CEs ranges from Euro -0.16 to Euro 6.68 depending on the disease and the corresponding risk reduction levels.

Suggested Citation

  • Goldberg, Isabell & Roosen, Jutta, 2005. "Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24512, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae05:24512
    DOI: 10.22004/ag.econ.24512
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    16. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
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    Cited by:

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    2. Wachenheim, Cheryl & Hovde, Scott & Hearne, Robert & Nganje, William, 2015. "Identifying Market Preferences for High Selenium Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18, October.
    3. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    4. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2010. "Consumer Intentions Of Buying Poultry Meat Under Perceived Biological, Chemical Or Technological Risk In Finland," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116403, European Association of Agricultural Economists.
    5. Lacaze, Maria Victoria & Rodriguez, Elsa M. & Lupin, Beatriz, 2009. "Risks Perceptions and Willingness-to-Pay for Organic Fresh Chicken in Argentina," 2009 Conference, August 16-22, 2009, Beijing, China 51016, International Association of Agricultural Economists.
    6. Basan, Romiel John P., 2017. "Consumer Preference of Table Banana Quality by Income Groups in the Philippines: Hedonic Price Analysis," Asian Journal of Agriculture and Development, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), vol. 13(2), July.
    7. Rodríguez, Elsa Mirta M., 2011. "Consumers preferences for bio-based products and market analysis," Nülan. Deposited Documents 2556, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    8. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2011. "Consumer risk perceptions of zoonotic, chemical and gm risks: the case of poultry purchase intentions in Finland," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114551, European Association of Agricultural Economists.
    9. Lloyd J.S Baiyegunhi & Sikhumbuzo E Mashabane & Nonjabulo C Sambo, 2018. "Influence of Socio-Psychological Factors on Consumer Willingness to Pay (WTP) for Organic Food Products," Journal of Economics and Behavioral Studies, AMH International, vol. 10(5), pages 208-219.
    10. Jaakko Heikkilä & Eija Pouta & Sari Forsman-Hugg & Johanna Mäkelä, 2013. "Heterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland," IJERPH, MDPI, vol. 10(10), pages 1-19, October.

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