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Valuing the Canadian Broadcasting Corporation

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  • Adam Finn
  • Stuart McFadyen
  • Colin Hoskins

Abstract

Over recent years the Canadian government has struggled to determine how muchmoney should be spent on the Canadian Broadcasting Corporation (CBC), itspublic service broadcaster. At the same time, regulators and CBC managementhave struggled with what types of programming services it should provide.Traditionally, the citizen's role in public broadcasting decision making hasbeen limited to an occasional submission at a hearing or a response to apublic opinion survey. However, willingness-to-pay stated preference choiceexperiments could be an effective, low cost means of obtaining more detailedcitizen's input. Here, we report findings from a national survey of Canadianhouseholds in which contingent valuation and choice experiment data are usedto estimate use and non-use values of the various programming servicesprovided by the CBC. The results are used to address policy and programmingissues facing the organization. Copyright Kluwer Academic Publishers 2003

Suggested Citation

  • Adam Finn & Stuart McFadyen & Colin Hoskins, 2003. "Valuing the Canadian Broadcasting Corporation," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 177-192, November.
    • Handle: RePEc:kap:jculte:v:27:y:2003:i:3:p:177-192
    DOI: 10.1023/A:1026352903371
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    References listed on IDEAS

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    1. Okuyama, Naoko, 2017. "The value of public service broadcasting in Japan: The life satisfaction approach," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168530, International Telecommunications Society (ITS).
    2. Liam Delaney & Francis O’Toole, 2004. "Irish Public Service Broadcasting - A Contingent Valuation Analysis," The Economic and Social Review, Economic and Social Studies, vol. 35(3), pages 321-350.
    3. Wiśniewska Aleksandra, 2019. "Quality attributes in the non-market stated-preference based valuation of cultural goods," Central European Economic Journal, Sciendo, vol. 6(53), pages 132-150, January.
    4. Okuyama, Naoko, 2019. "A valuation of viewing public broadcasting with endogeneity: The life satisfaction approach," Telecommunications Policy, Elsevier, vol. 43(9).
    5. Kuroda, Toshifumi, 2014. "Bundling information goods under 'breakeven' price," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106869, International Telecommunications Society (ITS).
    6. Aleksandra Wiśniewska, 2019. "‘Quality food’ for cultural policies. Quality attributes in the non-market stated-preference based valuation of cultural goods," Working Papers 2019-03, Faculty of Economic Sciences, University of Warsaw.
    7. Jones, Nikoleta & Sophoulis, Costas M. & Malesios, Chrisovaladis, 2008. "Economic valuation of coastal water quality and protest responses: A case study in Mitilini, Greece," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(6), pages 2478-2491, December.
    8. Jaap Boter & Jan Rouwendal & Michel Wedel, 2005. "Employing Travel Time to Compare the Value of Competing Cultural Organizations," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(1), pages 19-33, February.
    9. Massimo Florio & Francesco Giffoni, 2020. "A contingent valuation experiment about future particle accelerators at CERN," PLOS ONE, Public Library of Science, vol. 15(3), pages 1-24, March.
    10. Aleksandra Wiśniewska & Mikołaj Czajkowski, 2015. "Utilizing the Discrete Choice Experiment Approach for Designing a Socially Efficient Cultural Policy: The case of municipal theaters in Warsaw," Working Papers 2015-36, Faculty of Economic Sciences, University of Warsaw.
    11. Boter, Jaap & Rouwendal, Jan & Wedel, Michel, 2004. "Employing Travel Costs to Compare the Use Value of Competing Cultural Organizations," Serie Research Memoranda 0011, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    12. Tsuji, Masatsugu & Ichikawa, Yoshiharu, 2014. "Evaluating the product portfolio of Japanese public service broadcaster: Consumer vs. citizen's view," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106883, International Telecommunications Society (ITS).

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