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Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina

Author

Listed:
  • Lacaze, María Victoria
  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz

Abstract

This paper aims to calculate Argentinean consumers' willingness to pay (WTP) for organic fresh chicken in the domestic market, by applying the Contingent Valuation approach and with a view to providing some useful insights for promoting organic chicken production and consumption in Argentina. A binomial logit model was estimated using data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness to pay is explained by the consumption of organic products, health risk perceptions, concerns about production processes and also regulation issues, and label reading. The WTP calculation reveals a mean value of 21.4%/kg and a median value of 19%/kg. These results indicate that organic chicken is positively valued by consumers. In fact, it provides the nutritional and product origin information that buyers require and they consider it a safer option than conventional chicken.

Suggested Citation

  • Lacaze, María Victoria & Rodríguez, Elsa Mirta M. & Lupín, Beatriz, 2010. "Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina," Nülan. Deposited Documents 1286, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:1286
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    File URL: https://nulan.mdp.edu.ar/id/eprint/1286/1/lacaze.etal.2010.pdf
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    References listed on IDEAS

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    1. Lohr, Luanne, 2001. "Factors Affecting International Demand And Trade In Organic Food Products," Faculty Series 16674, University of Georgia, Department of Agricultural and Applied Economics.
    2. Goldberg, Isabell & Roosen, Jutta, 2005. "Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24512, European Association of Agricultural Economists.
    3. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-13, December.
    4. Rodríguez, Elsa Mirta M. & Lupín, Beatriz & Lacaze, María Victoria, 2006. "Consumers' perceptions about food quality attributes and their incidence in argentinean organic choices," Nülan. Deposited Documents 1021, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    5. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    6. Farina, Tatiana M.Q. & de Almeida, Silvia F., 2003. "Consumer Perception On Alternative Poultry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(2), pages 1-11.
    7. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
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    9. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-10, July.
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    Cited by:

    1. Ngigi, Marther W. & Okello, Julius Juma & Lagerkvist, Carl Johan & Karanja, Nancy & Mburu, John G., 2010. "Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi, Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96191, African Association of Agricultural Economists (AAAE).
    2. Thi-Minh-Ngoc Luu, 2024. "What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour," GATR Journals jmmr328, Global Academy of Training and Research (GATR) Enterprise.

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    More about this item

    Keywords

    Disposición a Pagar; Comportamiento del Consumidor; Percepción del Consumidor; Alimentos Orgánicos; Pollo; Riesgo; Método de Valoración Contingente; Argentina;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

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