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An Ex Post Evaluation of Generic Egg Advertising in the U.S

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  • Reberte, J. Carlos
  • Schmit, Todd M.
  • Kaiser, Harry M.

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  • Reberte, J. Carlos & Schmit, Todd M. & Kaiser, Harry M., 1996. "An Ex Post Evaluation of Generic Egg Advertising in the U.S," Research Bulletins 122835, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:122835
    DOI: 10.22004/ag.econ.122835
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    1. K. M. Chyc & E. W. Goddard, 1994. "Optimal investment in generic advertising and research: The case of the Canadian supply-managed egg market," Agribusiness, John Wiley & Sons, Ltd., vol. 10(2), pages 145-166.
    2. Bill R. Miller & Gene C. Masters, 1973. "A Short-Run Price Prediction Model for Eggs," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 55(3), pages 484-489.
    3. Blaylock, James & Burbee, Clark, 1985. "Consumer Demand For Eggs And Market Implications," Staff Reports 277809, United States Department of Agriculture, Economic Research Service.
    4. Hui-Shung Chang & Henry W. Kinnucan, 1991. "Economic effects of an advertising excise tax," Agribusiness, John Wiley & Sons, Ltd., vol. 7(2), pages 165-173.
    5. Mary Lou McCutcheon & Ellen Goddard, 1992. "Optimal Producer and Social Payoff from Generic Advertising: The Case of the Canadian Supply-managed Egg Sector," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 40(1), pages 1-24, March.
    6. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A., 1994. "EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279601, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    7. Sujit K. Roy & Phillip N. Johnson, 1973. "Econometric Models for Quarterly Shell Egg Prices," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 55(2), pages 209-213.
    8. Ronald W. Ward & Bruce L. Dixon, 1989. "Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 730-740.
    9. Salathe, Larry E. & Price, J. Michael & Gadson, Kenneth E., 1983. "The Food and Agricultural Policy Simulator: The Poultry- and Egg-Sector Submodel," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 35(1), pages 1-12, January.
    10. Stillman, Richard P., 1987. "A quarterly forecasting model of the U.S. egg sector," Technical Bulletins 312277, United States Department of Agriculture, Economic Research Service.
    11. Deborah J. Brown & Lee F. Schrader, 1990. "Cholesterol Information and Shell Egg Consumption," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(3), pages 548-555.
    12. Wohlgenant, Michael K. & Clary, Cynda R., 1992. "Development and Measurement of Farm-to-Retail Price Linkage for Evaluating Dairy Advertising Effectiveness," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 44(4), pages 1-10.
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    Cited by:

    1. Schmit, Todd M. & Kaiser, Harry M., 1998. "Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(1), pages 43-52, April.
    2. Messer, Kent D. & Kaiser, Harry M. & Schulze, William D., 2004. "Status-Quo-Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?," 2004 Annual meeting, August 1-4, Denver, CO 20072, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Henry W. Kinnucan & Yuliang Miao, 1999. "Media-specific returns to generic advertising: The case of catfish," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 81-99.
    4. Gary W. Williams, 1999. "Commodity checkoff programs as alternative producer investment opportunities: The case of soybeans," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 539-552.
    5. Todd M. Schmit & J. Carlos Reberte & Harry M. Kaiser, 1997. "An economic analysis of generic egg advertising in California, 1985-1995," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 365-373.
    6. Ward, Ronald W. & Boynton, Bruce, 2010. "U.S. Honey Supply Chain: Structural Change, Promotions and the China Connection," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(1), pages 1-13.
    7. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.

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    Livestock Production/Industries; Marketing;

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