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Impacts of Fat and Cholesterol Information On Consumer Demand: Application of New Indexes

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  • Chern, Wen S.
  • Zuo, Jun

Abstract

Consumers' beliefs in the benefits of reducing fat intakes, especially saturated fat, and of increasing calcium intake from such foods as dairy products, depend upon the acquired information related to diet and health. This study develops new health information measures from different sources. The monthly information indexes, constructed for 1980-93, show that the amount of consumer information related to fat and cholesterol in circulation reached the highest levels during 1989-90. The results from an empirical application show that these new indexes of consumer health information about fats and cholesterol could explain the changing patterns of consumer choice for whole milk vs. lower fat milk in the United States.

Suggested Citation

  • Chern, Wen S. & Zuo, Jun, 2006. "Impacts of Fat and Cholesterol Information On Consumer Demand: Application of New Indexes," Working Papers 28321, Ohio State University, Department of Agricultural, Environmental and Development Economics.
    • Handle: RePEc:ags:ohswps:28321
    DOI: 10.22004/ag.econ.28321
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    Cited by:

    1. Seval Mutlu Camoglu, 2021. "The Impacts of Oil Prices, Exchange Rate and COVID-19 Pandemic on BIST Petrochemical Market," World Journal of Applied Economics, WERI-World Economic Research Institute, vol. 7(1), pages 17-33, June.
    2. Samantha L. Durborow & Chanjin Chung & Seon‐woong Kim, 2017. "Implications of the 2006 E. coli outbreak on spatial price transmission in the U.S. fresh spinach market," Agribusiness, John Wiley & Sons, Ltd., vol. 33(4), pages 475-492, September.
    3. Chen, Shu-Ling & Chern, Wen S. & Lin, Yi-Ru & Liu, Kang Ernest, 2015. "Effects of food safety and health risk information on demand for food in Taiwan," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205452, Agricultural and Applied Economics Association.

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    Demand and Price Analysis;

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