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Optimal Producer and Social Payoff from Generic Advertising: The Case of the Canadian Supply-managed Egg Sector

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  • Mary Lou McCutcheon
  • Ellen Goddard

Abstract

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Suggested Citation

  • Mary Lou McCutcheon & Ellen Goddard, 1992. "Optimal Producer and Social Payoff from Generic Advertising: The Case of the Canadian Supply-managed Egg Sector," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 40(1), pages 1-24, March.
    • Handle: RePEc:bla:canjag:v:40:y:1992:i:1:p:1-24
    DOI: j.1744-7976.1992.tb03674.x
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    File URL: http://hdl.handle.net/10.1111/j.1744-7976.1992.tb03674.x
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    Citations

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    Cited by:

    1. Schmit, Todd M. & Kaiser, Harry M., 1998. "Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(1), pages 43-52, April.
    2. Hailu, Getu & Goddard, Ellen W., 2010. "The changing egg demand in Canada: do advertising and health message contents matter?," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116427, European Association of Agricultural Economists.
    3. Andrew Schmitz, 2008. "Canadian Agricultural Programs and Policy in Transition," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 56(4), pages 371-391, December.
    4. Todd M. Schmit & J. Carlos Reberte & Harry M. Kaiser, 1997. "An economic analysis of generic egg advertising in California, 1985-1995," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 365-373.
    5. Julian M. Alston & John M. Crespi & Harry M. Kaiser & Richard J. Sexton, 2007. "An Evaluation of California's Mandated Commodity Promotion Programs," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 40-63.
    6. Goddard, Ellen W. & Boxall, Peter C. & Emunu, John Paul & Boyd, Curtis & Asselin, Andre & Neall, Amanda, 2007. "Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers," Project Report Series 52087, University of Alberta, Department of Resource Economics and Environmental Sociology.
    7. Reberte, J. Carlos & Schmit, Todd M. & Kaiser, Harry M., 1996. "An Ex Post Evaluation of Generic Egg Advertising in the U.S," Research Bulletins 122835, Cornell University, Department of Applied Economics and Management.

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