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Effect of Information on Consumers’ Trade-Off Between Subjective Food Safety Cues and Certification: Insights from a Choice Experiment

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  • Akinwehinmi, Oluwagbenga J.
  • Colen, Liesbeth

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  • Akinwehinmi, Oluwagbenga J. & Colen, Liesbeth, 2024. "Effect of Information on Consumers’ Trade-Off Between Subjective Food Safety Cues and Certification: Insights from a Choice Experiment," 2024 Annual Meeting, July 28-30, New Orleans, LA 343674, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:343674
    DOI: 10.22004/ag.econ.343674
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    References listed on IDEAS

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    1. Oluwagbenga Akinwehinmi & Kolawole Ogundari & Taye Timothy Amos, 2022. "Consumers’ food control risk perception and preference for food safety certification in emerging food markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 690-708, September.
    2. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    3. Wilson, Lacey & Lusk, Jayson L., 2020. "Consumer willingness to pay for redundant food labels," Food Policy, Elsevier, vol. 97(C).
    4. Glynn T. Tonsor, 2011. "Consumer inferences of food safety and quality," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 213-235, June.
    5. Vincenzina Caputo & Riccardo Scarpa & Rodolfo M. Nayga, 2017. "Cue versus independent food attributes: the effect of adding attributes in choice experiments," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(2), pages 211-230.
    6. Hess, Stephane & Rose, John M. & Hensher, David A., 2008. "Asymmetric preference formation in willingness to pay estimates in discrete choice models," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 44(5), pages 847-863, September.
    7. Wongprawmas, Rungsaran & Canavari, Maurizio, 2017. "Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand," Food Policy, Elsevier, vol. 69(C), pages 25-34.
    8. Ekin Birol & Bhushana Karandikar & Devesh Roy & Maximo Torero, 2015. "Information, Certification and Demand for Food Safety: Evidence from an In-store Experiment in Mumbai," Journal of Agricultural Economics, Wiley Blackwell, vol. 66(2), pages 470-491, June.
    9. Vivian Hoffmann & Christine M. Moser & Timothy J. Herrman, 2021. "Demand for Aflatoxin‐Safe Maize in Kenya: Dynamic Response to Price and Advertising," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(1), pages 275-295, January.
    10. Hess, Stephane & Train, Kenneth E. & Polak, John W., 2006. "On the use of a Modified Latin Hypercube Sampling (MLHS) method in the estimation of a Mixed Logit Model for vehicle choice," Transportation Research Part B: Methodological, Elsevier, vol. 40(2), pages 147-163, February.
    11. Rao, Akshay R & Monroe, Kent B, 1988. "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 253-264, September.
    12. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    13. Hess, Stephane & Palma, David, 2019. "Apollo: A flexible, powerful and customisable freeware package for choice model estimation and application," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    14. Hoffmann, Vivian & Mutiga, Samuel K. & Harvey, Jagger W. & Nelson, Rebecca J. & Milgroom, Michael G., 2021. "Observability of food safety losses in maize: Evidence from Kenya," Food Policy, Elsevier, vol. 98(C).
    15. Carola Grebitus & Luisa Menapace & Maike Bruhn, 2011. "Consumers' use of seals of approval and origin information: evidence from the German pork market," Agribusiness, John Wiley & Sons, Ltd., vol. 27(4), pages 478-492, September.
    16. Laurian J. Unnevehr, 2022. "Addressing food safety challenges in rapidly developing food systems," Agricultural Economics, International Association of Agricultural Economists, vol. 53(4), pages 529-539, July.
    17. Hugo Groote & Clare Narrod & Simon C. Kimenju & Charles Bett & Rosemarie P. B. Scott & Marites M. Tiongco & Zachary M. Gitonga, 2016. "Measuring rural consumers’ willingness to pay for quality labels using experimental auctions: the case of aflatoxin-free maize in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 33-45, January.
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    Keywords

    Food Consumption/Nutrition/Food Safety; Consumer/ Household Economics; Agricultural And Food Policy;
    All these keywords.

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