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Cue versus independent food attributes: the effect of adding attributes in choice experiments

Author

Listed:
  • Vincenzina Caputo
  • Riccardo Scarpa
  • Rodolfo M. Nayga

Abstract

We examine the effects of adding an independent food attribute on consumers’ willingness to pay (WTP) estimates for both cue and independent food attributes. In three separate choice experiments, a cue attribute present along the entire sequence of choices had independent food attributes enucleated and made explicit from the cue at later stages. Logit models were estimated using (i) a complete panel approach; (ii) error components and (iii) utility in WTP-space. Results suggest that the way a subject processes food attributes depends not only on the design dimensions but also on food attributes’ functional roles. When complexity of designs increases, models that account for different sources of heterogeneity have better fit to the data.

Suggested Citation

  • Vincenzina Caputo & Riccardo Scarpa & Rodolfo M. Nayga, 2017. "Cue versus independent food attributes: the effect of adding attributes in choice experiments," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(2), pages 211-230.
    • Handle: RePEc:oup:erevae:v:44:y:2017:i:2:p:211-230.
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    File URL: http://hdl.handle.net/10.1093/erae/jbw022
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    More about this item

    Keywords

    choice experiment; choice design complexity; cue and independent food attributes; complete panel data approach; willingness to pay;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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