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The facets of consumer-based food label equity: Measurement, structure and managerial relevance

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  • Coderre, François
  • Sirieix, Lucie
  • Valette-Florence, Pierre

Abstract

The aim of this paper is to develop and validate a consumer-based food label equity scale. The paper is based on a literature review of brand equity and food labels, one qualitative study, and three quantitative studies. Partial least squares analysis is used to clarify the hierarchical structure of the proposed food label equity scale. The proposed scale has seven first-order facets, namely Design, Relevance, Credibility, Honesty, Visibility, Awareness, and Clarity. The first-order facets then combine formatively into 3Â s-order constructs, namely Trust, Informational Value, and Label Familiarity, and, ultimately, into a third-order construct of global food label equity associations.

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  • Coderre, François & Sirieix, Lucie & Valette-Florence, Pierre, 2022. "The facets of consumer-based food label equity: Measurement, structure and managerial relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    • Handle: RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004045
    DOI: 10.1016/j.jretconser.2021.102838
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