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A Model Of Multi‐Purpose Shopping Trip Behavior

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  • Theo Arentze
  • Aloys Borgers
  • Harry Timmermans

Abstract

ABSTRACT Existing utility‐based models of complex choice behavior do not adequately deal with the Intel‐dependencies of chained choices. In this paper, we introduce a model of multi‐purpose shopping which is aimed at overcoming this shortcoming. In the proposed model, dependencies between choices within as well as between trips are covered by a recursive definition of trip utility. The standard log‐likelihood estimation procedure is used to calibrate the model. Simulation experiments show that estimation results are satisfactorily accurate and robust. Comparison of the model to a conventional choice model using simulated data indicates that even low tendencies to make multi‐purpose trips have a significant influence on predicted destination choice. Furthermore, it is shown that conventional models do not satisfactorily predict simulated multi‐purpose behavior.

Suggested Citation

  • Theo Arentze & Aloys Borgers & Harry Timmermans, 1993. "A Model Of Multi‐Purpose Shopping Trip Behavior," Papers in Regional Science, Wiley Blackwell, vol. 72(3), pages 239-256, July.
    • Handle: RePEc:bla:presci:v:72:y:1993:i:3:p:239-256
    DOI: 10.1111/j.1435-5597.1993.tb01875.x
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    Cited by:

    1. Ge, Houtian & Gomez, Miguel I. & Richards, Timothy J., 2018. "Retailer Marketing Strategy and Consumer Purchase Decision for Local Food – An Agent-Based Model," 2018 Annual Meeting, August 5-7, Washington, D.C. 273819, Agricultural and Applied Economics Association.
    2. Tri Basuki Joewono & Ari K. M. Tarigan & Muhamad Rizki, 2019. "Segmentation, Classification, and Determinants of In-Store Shopping Activity and Travel Behaviour in the Digitalisation Era: The Context of a Developing Country," Sustainability, MDPI, vol. 11(6), pages 1-23, March.
    3. Dellaert, B.G.C. & Arentze, T. & Bierlaire, M. & Borgers, A. & Timmermans, H.J.P., 1997. "Investigating consumers' tendency to combine multiple shopping purposes and destinations," Discussion Paper 1997-94, Tilburg University, Center for Economic Research.

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