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An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies

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  • Hwang, Yun Jae
  • Roe, Brian E.
  • Teisl, Mario F.

Abstract

For a representative sample of U.S. consumers, we rank, correlate and explain ratings of concern toward eight food production and processing technologies (antibiotics, pesticides, artificial growth hormones, genetic modification, irradiation, artificial colors/flavors, pasteurization, and preservatives). Concern is highest for pesticides and hormones, followed by concern toward antibiotics, genetic modification and irradiation. We document standard relationships between many demographic, economic and attitude variables and the average concern level. Our main contribution is modeling relative levels of concern across technologies, where we find that key personal and household characteristics that yield little explanatory power for average ratings have sharp discriminatory power for relative ratings.

Suggested Citation

  • Hwang, Yun Jae & Roe, Brian E. & Teisl, Mario F., 2005. "An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies," 2005 Annual meeting, July 24-27, Providence, RI 19128, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea05:19128
    DOI: 10.22004/ag.econ.19128
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    References listed on IDEAS

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    Cited by:

    1. Katie Abrams & Courtney Meyers & Tracy Irani, 2010. "Naturally confused: consumers’ perceptions of all-natural and organic pork products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 365-374, September.
    2. Nii O Tackie & Jannette R. Bartlett & Akua Adu-Gyamfi & Francisca A. Quarcoo & Mst Nusrat Jahan, 2016. "Impact of Socioeconomic Factors on Alabama Consumers¡¯ Perceptions on Use of Chemicals in Livestock Products," Journal of Social Science Studies, Macrothink Institute, vol. 3(1), pages 178-195, January.
    3. Uddin, Azhar & Gallardo, R. Karina, 2021. "Consumers' willingness to pay for organic, clean label, and processed with a new food technology: an application to ready meals," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(3), March.
    4. Cembalo, Luigi & Lombardi, Alessia & Pascucci, Stefano & Dentoni, Domenico & Migliore, Giuseppina & Verneau, Fabio & Schifani, Giorgio, 2012. "The Beauty of the Commons? Consumers’ participation in Food Community Networks," 2012 AAEA/EAAE Food Environment Symposium 123531, Agricultural and Applied Economics Association.
    5. Wenjing Zhang & Jianhong Xue & Henk Folmer & Khadim Hussain, 2019. "Perceived Risk of Genetically Modified Foods Among Residents in Xi’an, China: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 16(4), pages 1-12, February.
    6. Andrew Knight, 2007. "Intervening Effects of Knowledge, Morality, Trust, and Benefits on Support for Animal and Plant Biotechnology Applications," Risk Analysis, John Wiley & Sons, vol. 27(6), pages 1553-1563, December.
    7. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    8. Kara R. Grant & R. Karina Gallardo & Jill J. McCluskey, 2021. "Consumer preferences for foods with clean labels and new food technologies," Agribusiness, John Wiley & Sons, Ltd., vol. 37(4), pages 764-781, October.
    9. Caracciolo, Francesco & Coppola, Adele & Verneau, Fabio, 2011. "Validation of a Psychometric Scale to Measure Consumers’ Fears of Modern Food Technologies," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122005, International European Forum on System Dynamics and Innovation in Food Networks.

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