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Zsolt Katona

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.

    Cited by:

    1. Babur De los Santos & Sergei Koulayev, 2012. "Optimizing Click-through in Online Rankings for Partially Anonymous Consumers," Working Papers 2012-04, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.

  2. Chrysanthos Dellarocas & Zsolt Katona & William Rand, 2010. "Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks," Working Papers 10-13, NET Institute.

    Cited by:

    1. de Cornière, Alexandre & Taylor, Greg, 2016. "A Model of Biased Intermediation," CEPR Discussion Papers 11457, C.E.P.R. Discussion Papers.
    2. Jeon, Doh-Shin, 2018. "Economics of News Aggregators," TSE Working Papers 18-912, Toulouse School of Economics (TSE).
    3. Chrysanthos Dellarocas & Juliana Sutanto & Mihai Calin & Elia Palme, 2016. "Attention Allocation in Information-Rich Environments: The Case of News Aggregators," Management Science, INFORMS, vol. 62(9), pages 2543-2562, September.
    4. Sinan Aral & Chrysanthos Dellarocas & David Godes, 2013. "Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research," Information Systems Research, INFORMS, vol. 24(1), pages 3-13, March.
    5. Larbi Alaoui & Fabrizio Germano, 2015. "Time Scarcity and the Market for News," AMSE Working Papers 1552, Aix-Marseille School of Economics, France, revised 27 Dec 2015.
    6. Gal OEstreicher-Singer & Barak Libai, 2011. "Assessing Value in Product Networks," Working Papers 11-29, NET Institute, revised Sep 2011.
    7. Esfahani, Nikrooz Nasr & Jeon, Doh-Shin, 2013. "News Aggregators and Competition Among Newspapers on the Internet," TSE Working Papers 13-388, Toulouse School of Economics (TSE), revised 16 Jul 2014.
    8. Kaifu Zhang & Miklos Sarvary, 2015. "Differentiation with User-Generated Content," Management Science, INFORMS, vol. 61(4), pages 898-914, April.
    9. Yanhao Max Wei, 2020. "The Similarity Network of Motion Pictures," Management Science, INFORMS, vol. 66(4), pages 1647-1671, April.
    10. Calzada, Joan & Tselekounis, Markos, 2018. "Net Neutrality in a hyperlinked Internet economy," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 190-221.
    11. Ron Berman & Zsolt Katona, 2016. "The Impact of Curation Algorithms on Social Network Content Quality and Structure," Working Papers 16-08, NET Institute.
    12. Joan Calzada & Guillem Ordóñez, 2012. "Competition in the news industry: fighting aggregators with versions and links," Working Papers 12-22, NET Institute.
    13. Matthew Ellman & Tomás Rodríguez Barraquer, 2016. "Strategic grouping and search for quality journalism, online versus offline," Working Papers 16-21, NET Institute.
    14. Gal Oestreicher-Singer & Arun Sundararajan, 2012. "The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets," Management Science, INFORMS, vol. 58(11), pages 1963-1981, November.
    15. George, Lisa M. & Hogendorn, Christiaan, 2012. "Aggregators, search and the economics of new media institutions," Information Economics and Policy, Elsevier, vol. 24(1), pages 40-51.
    16. Alexandre de Cornière & Greg Taylor, 2014. "Quality Provision in the Presence of a Biased Intermediary," Working Papers 14-06, NET Institute.
    17. James Rutt, 2011. "Aggregators and the News Industry: Charging for Access to Content," Working Papers 11-19, NET Institute, revised Sep 2011.
    18. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
    19. Alexandre de Corniere & Miklos Sarvary, 2017. "Social Media and the News Industry," Working Papers 17-07, NET Institute.
    20. Hong, Sounman, 2012. "Online news on Twitter: Newspapers’ social media adoption and their online readership," Information Economics and Policy, Elsevier, vol. 24(1), pages 69-74.
    21. Anuj Kumar & Yinliang (Ricky) Tan, 2015. "The Demand Effects of Joint Product Advertising in Online Videos," Management Science, INFORMS, vol. 61(8), pages 1921-1937, August.

Articles

  1. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.

    Cited by:

    1. Gong Qiang & Pan Siqi & Yang Huanxing, 2019. "Targeted Advertising on Competing Platforms," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 19(1), pages 1-20, January.
    2. Jiang, Baojun & Turut, Ozge, 2024. "Targeted reminder advertising: Retailers’ new weapon against cart abandonment," Journal of Business Research, Elsevier, vol. 180(C).
    3. Jiwoong Shin & Woochoel Shin, 2023. "A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency," Management Science, INFORMS, vol. 69(8), pages 4481-4497, August.
    4. Veronica Marotta & Yue Wu & Kaifu Zhang & Alessandro Acquisti, 2022. "The Welfare Impact of Targeted Advertising Technologies," Information Systems Research, INFORMS, vol. 33(1), pages 131-151, March.
    5. Zhao Jiang & Dan Wu, 2022. "Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency," SAGE Open, , vol. 12(1), pages 21582440221, March.
    6. Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
    7. Zhang, Jianqiang & He, Xiuli, 2019. "Targeted advertising by asymmetric firms," Omega, Elsevier, vol. 89(C), pages 136-150.
    8. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
    9. Wilfred Amaldoss & Preyas S. Desai & Woochoel Shin, 2015. "Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis," Management Science, INFORMS, vol. 61(3), pages 507-519, March.
    10. El Hana, Nadr & Mercanti-Guérin, Maria & Sabri, Ouidade, 2023. "Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    11. Anindya Ghose & Beibei Li & Siyuan Liu, 2019. "Mobile Targeting Using Customer Trajectory Patterns," Management Science, INFORMS, vol. 65(11), pages 5027-5049, November.
    12. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
    13. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
    14. Wang, Wei & Li, Gang & Fung, Richard Y.K. & Cheng, T.C.E., 2019. "Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 84-101.
    15. Steven Schmeiser, 2018. "Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 52(3), pages 429-450, May.
    16. Chunhua Wu, 2015. "Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis," Marketing Science, INFORMS, vol. 34(6), pages 906-921, November.
    17. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
    18. Ng, Irene C.L. & Wakenshaw, Susan Y.L., 2017. "The Internet-of-Things: Review and research directions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 3-21.

  2. Elie Ofek & Zsolt Katona & Miklos Sarvary, 2011. ""Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers," Marketing Science, INFORMS, vol. 30(1), pages 42-60, 01-02.

    Cited by:

    1. Xiaoqing Zhang & Wantong Chen & Min Wang & Dalin Zhang, 2022. "Optimal Decisions in Green, Low-Carbon Supply Chain Considering the Competition and Cooperation Relationships between Different Types of Manufacturers," IJERPH, MDPI, vol. 19(22), pages 1-17, November.
    2. Wagner, Gerhard & Schramm-Klein, Hanna & Steinmann, Sascha, 2020. "Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment," Journal of Business Research, Elsevier, vol. 107(C), pages 256-270.
    3. Subrata Mitra, 2022. "Economic models of price competition between traditional and online retailing under showrooming," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 49(1), pages 29-63, March.
    4. Lin, Jiaxin & Choi, Tsan-Ming & Kuo, Yong-Hong, 2023. "Will providing return-freight-insurances do more good than harm to dual-channel e-commerce retailers?," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1225-1239.
    5. Zheyin (Jane) Gu & Yunchuan Liu, 2013. "Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction," Marketing Science, INFORMS, vol. 32(4), pages 652-668, July.
    6. Li, Yiming & Li, Gang & Tayi, Giri Kumar & Cheng, T.C.E., 2019. "Omni-channel retailing: Do offline retailers benefit from online reviews?," International Journal of Production Economics, Elsevier, vol. 218(C), pages 43-61.
    7. Wei, Jie & Chang, Meijing, 2023. "Are price matching and logistics service enhancement always effective strategies for improving profitability?," European Journal of Operational Research, Elsevier, vol. 307(1), pages 103-115.
    8. Yasuyuki Kusuda, 2019. "Buy-Online-and-Pick-up-in-Store in Omnichannel Retailing," Papers 1909.00822, arXiv.org, revised Sep 2019.
    9. Weijia Kong & Yunfei Shao & Simeng Wang & Wei Yan & Yawen Liu, 2024. "The Implications of the Spillover Effect Related to Green Co-Creation in a Supply Chain," Sustainability, MDPI, vol. 16(9), pages 1-21, April.
    10. Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016. "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper 70747, University Library of Munich, Germany.
    11. Jiang, Yuqing & Liu, Fan & Lim, Andrew, 2021. "Digital coupon promotion and platform selection in the presence of delivery effort," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    12. Huang, Yufeng, 2015. "Empirical analysis of consumer behavior," Other publications TiSEM 9cc96a79-43d7-436d-87d3-3, Tilburg University, School of Economics and Management.
    13. Cao, Lanlan & Li, Li, 2015. "The Impact of Cross-Channel Integration on Retailers’ Sales Growth," Journal of Retailing, Elsevier, vol. 91(2), pages 198-216.
    14. Zhang, Peng & He, Yong & Shi, Chunming (Victor), 2017. "Retailer's channel structure choice: Online channel, offline channel, or dual channels?," International Journal of Production Economics, Elsevier, vol. 191(C), pages 37-50.
    15. Li, Gang & Zhang, Tao & Tayi, Giri Kumar, 2020. "Inroad into omni-channel retailing: Physical showroom deployment of an online retailer," European Journal of Operational Research, Elsevier, vol. 283(2), pages 676-691.
    16. Santiago Gallino & Antonio Moreno, 2014. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information," Management Science, INFORMS, vol. 60(6), pages 1434-1451, June.
    17. Ülkü, M. Ali & Gürler, Ülkü, 2018. "The impact of abusing return policies: A newsvendor model with opportunistic consumers," International Journal of Production Economics, Elsevier, vol. 203(C), pages 124-133.
    18. Ford, Weixing & Li, Yixiu & Zheng, Jie, 2021. "Numbers of bricks and clicks: Price competition between online and offline stores," International Review of Economics & Finance, Elsevier, vol. 75(C), pages 420-440.
    19. Oz Shy, 2013. "Window shopping," Working Papers 13-4, Federal Reserve Bank of Boston.
    20. Xiao, Tiaojun & (Junmin) Shi, Jim, 2016. "Pricing and supply priority in a dual-channel supply chain," European Journal of Operational Research, Elsevier, vol. 254(3), pages 813-823.
    21. Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021. "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, vol. 91(8), pages 1149-1187, October.
    22. Nachiketa Sahoo & Chrysanthos Dellarocas & Shuba Srinivasan, 2018. "The Impact of Online Product Reviews on Product Returns," Information Systems Research, INFORMS, vol. 29(3), pages 723-738, September.
    23. Yang, Lu & Li, Xiangyong & Xia, Ye & Aneja, Y.P., 2023. "Returns operations in omnichannel retailing with buy-online-and-return-to-store," Omega, Elsevier, vol. 119(C).
    24. Monic Sun & Rajeev K. Tyagi, 2020. "Product Fit Uncertainty and Information Provision in a Distribution Channel," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2381-2402, October.
    25. Jeffrey D. Shulman & Marcus Cunha & Julian K. Saint Clair, 2015. "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence," Marketing Science, INFORMS, vol. 34(4), pages 590-605, July.
    26. Wang, Ronghui & Nan, Guofang & Kou, Gang & Li, Minqiang, 2023. "Separation or integration: The game between retailers with online and offline channels," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1348-1359.
    27. Zhang, Yufei & Voorhees, Clay M. & Lin, Chen & Chiang, Jeongwen & Hult, G.Tomas M. & Calantone, Roger J., 2022. "Information Search and Product Returns Across Mobile and Traditional Online Channels," Journal of Retailing, Elsevier, vol. 98(2), pages 260-276.
    28. Ren, Minglun & Liu, Jiqiong & Feng, Shuai & Yang, Aifeng, 2021. "Pricing and return strategy of online retailers based on return insurance," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    29. Baojun Jiang & Kinshuk Jerath & Kannan Srinivasan, 2011. "Firm Strategies in the "Mid Tail" of Platform-Based Retailing," Marketing Science, INFORMS, vol. 30(5), pages 757-775, September.
    30. Vaishnav, Bharat & Ray, Sourav, 2023. "A thematic exploration of the evolution of research in multichannel marketing," Journal of Business Research, Elsevier, vol. 157(C).
    31. Yan, Shuai & Archibald, Thomas Welsh & Han, Xiaohua & Bian, Yiwen, 2022. "Whether to adopt “buy online and return to store” strategy in a competitive market?," European Journal of Operational Research, Elsevier, vol. 301(3), pages 974-986.
    32. Yuqing Jiang & Minxin Wu, 2024. "Power structure and pricing in an omnichannel with buy-online-and-pick-up-in-store," Electronic Commerce Research, Springer, vol. 24(3), pages 1821-1845, September.
    33. Gianfranco Walsh & Michael Möhring, 2017. "Effectiveness of product return-prevention instruments: Empirical evidence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 341-350, November.
    34. Jin, Delong & Caliskan-Demirag, Ozgun & Chen, Frank (Youhua) & Huang, Min, 2020. "Omnichannel retailers’ return policy strategies in the presence of competition," International Journal of Production Economics, Elsevier, vol. 225(C).
    35. Fan, Zhi-Ping & Chen, Zhongwei, 2020. "When should the e-tailer offer complimentary return-freight insurance ?," International Journal of Production Economics, Elsevier, vol. 230(C).
    36. Peijian Song & Quansheng Wang & Hefu Liu & Qi Li, 2020. "The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 995-1010, April.
    37. Necati Ertekin & Mehmet Gümüş & Mohammad E. Nikoofal, 2022. "Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation," Management Science, INFORMS, vol. 68(8), pages 5828-5846, August.
    38. Long Gao & Liang Guo & Adem Orsdemir, 2021. "Dual‐Channel Distribution: The Case for Cost Information Asymmetry," Production and Operations Management, Production and Operations Management Society, vol. 30(2), pages 494-521, February.
    39. Chong Zhang & Man Yu & Jian Chen, 2022. "Signaling Quality with Return Insurance: Theory and Empirical Evidence," Management Science, INFORMS, vol. 68(8), pages 5847-5867, August.
    40. Emrich, Oliver & Paul, Michael & Rudolph, Thomas, 2015. "Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type," Journal of Retailing, Elsevier, vol. 91(2), pages 326-342.
    41. Jena, Sarat Kumar & Meena, Purushottam, 2022. "Competitive sustainable processes and pricing decisions in omnichannel closed-up supply chains under different channel power structures," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    42. Bhatnagar, Amit & Syam, Siddhartha S., 2014. "Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online," Journal of Business Research, Elsevier, vol. 67(6), pages 1293-1302.
    43. Li, Xiang & Li, Yongjian & Cao, Wenjing, 2019. "Cooperative advertising models in O2O supply chains," International Journal of Production Economics, Elsevier, vol. 215(C), pages 144-152.
    44. Yan, Wei & Xiong, Yu & Xiong, Zhongkai & Guo, Nian, 2015. "Bricks vs. clicks: Which is better for marketing remanufactured products?," European Journal of Operational Research, Elsevier, vol. 242(2), pages 434-444.
    45. von Zahn, Moritz & Bauer, Kevin & Mihale-Wilson, Cristina & Jagow, Johanna & Speicher, Max & Hinz, Oliver, 2022. "The smart green nudge: Reducing product returns through enriched digital footprints & causal machine learning," SAFE Working Paper Series 363, Leibniz Institute for Financial Research SAFE, revised 2022.
    46. Duong, Quang Huy & Zhou, Li & Meng, Meng & Nguyen, Truong Van & Ieromonachou, Petros & Nguyen, Duy Tiep, 2022. "Understanding product returns: A systematic literature review using machine learning and bibliometric analysis," International Journal of Production Economics, Elsevier, vol. 243(C).
    47. Jeffrey D. Shulman, 2014. "Product Diversion to a Direct Competitor," Marketing Science, INFORMS, vol. 33(3), pages 422-436, May.
    48. Borenich, Andrea & Dickbauer, Yanick & Reimann, Marc & Souza, Gilvan C., 2020. "Should a manufacturer sell refurbished returns on the secondary market to incentivize retailers to reduce consumer returns?," European Journal of Operational Research, Elsevier, vol. 282(2), pages 569-579.
    49. Tiaojun Xiao & Jing Shi, 2016. "Consumer returns reduction and information revelation mechanism for a supply chain," Annals of Operations Research, Springer, vol. 240(2), pages 661-681, May.
    50. Barrie R. Nault & Mohammad S. Rahman, 2019. "Proximity to a Traditional Physical Store: The Effects of Mitigating Online Disutility Costs," Production and Operations Management, Production and Operations Management Society, vol. 28(4), pages 1033-1051, April.
    51. Liu, Hongju & Pancras, Joseph & Houtz, Malcolm, 2015. "Managing Customer Acquisition Risk Using Co-operative Databases," Journal of Interactive Marketing, Elsevier, vol. 29(C), pages 39-56.
    52. Chen, Bintong & Chen, Jing, 2017. "When to introduce an online channel, and offer money back guarantees and personalized pricing?," European Journal of Operational Research, Elsevier, vol. 257(2), pages 614-624.
    53. Shujun Yang & Ivan Kai Wai Lai & Huajun Tang, 2022. "Pricing and Contract Coordination of BOPS Supply Chain Considering Product Return Risk," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    54. Ganesh Iyer & Dmitri Kuksov, 2012. "Competition in Consumer Shopping Experience," Marketing Science, INFORMS, vol. 31(6), pages 913-933, November.
    55. He, Bo & Gupta, Varun & Mirchandani, Prakash, 2021. "Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores," Omega, Elsevier, vol. 103(C).
    56. Anthony Dukes & Yi Zhu, 2019. "Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs," Marketing Science, INFORMS, vol. 38(3), pages 500-515, May.
    57. Heiman, Amir & Just, David R. & McWilliams, Bruce P. & Zilberman, David, 2015. "A prospect theory approach to assessing changes in parameters of insurance contracts with an application to money-back guarantees," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 54(C), pages 105-117.
    58. Du, Shaofu & Wang, Li & Hu, Li, 2019. "Omnichannel management with consumer disappointment aversion," International Journal of Production Economics, Elsevier, vol. 215(C), pages 84-101.
    59. Li, Zonghuo & Wang, Di & Yang, Wensheng & Jin, Hyun Seung, 2022. "Price, online coupon, and store service effort decisions under different omnichannel retailing models," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    60. Ran Pan & Juan Feng & Zhenling Zhao, 2022. "Fly with the wings of live‐stream selling—Channel strategies with/without switching demand," Production and Operations Management, Production and Operations Management Society, vol. 31(9), pages 3387-3399, September.
    61. Zhou, Rui & Liao, Yi & Shen, Wenjing & Yang, Shilei, 2020. "Channel selection and fulfillment service contracts in the presence of asymmetric service information," International Journal of Production Economics, Elsevier, vol. 222(C).
    62. Michele Samorani & Aydın Alptekinoğlu & Paul R. Messinger, 2019. "Product Return Episodes in Retailing," Service Science, INFORMS, vol. 11(4), pages 263-278, December.
    63. Feng Fu & Shuangying Chen & Wei Yan, 2023. "Implications of e-tailers’ transition from reselling to the combined reselling and agency selling," Electronic Commerce Research, Springer, vol. 23(3), pages 1885-1920, September.
    64. Meng Li & Yunchuan Liu, 2021. "Beneficial Product Returns in Supply Chains," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 3849-3855, November.
    65. Junxia He & Jian Liu & Fan Yang & Xia Zhao, 2022. "Returns Freight Insurance Policy and the Impact from a BOPS Retailer," SN Operations Research Forum, Springer, vol. 3(1), pages 1-36, March.
    66. Can Ding & Li Liu & Yi Zheng & Jianxiu Liao & Wenxing Huang, 2022. "Role of Distribution Centers Disruptions in New Retail Supply Chain: An Analysis Experiment," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    67. Zheyin (Jane) Gu & Giri K. Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
    68. Jeffrey D. Shulman & Anne T. Coughlan & R. Canan Savaskan, 2010. "Optimal Reverse Channel Structure for Consumer Product Returns," Marketing Science, INFORMS, vol. 29(6), pages 1071-1085, 11-12.
    69. Li, Tingting & Xie, Jinxing & Liu, Xin, 2020. "Consumer return policies in presence of a P2P market," Omega, Elsevier, vol. 97(C).
    70. Christian F. Hirche & Tammo H. A. Bijmolt & Maarten J. Gijsenberg, 2022. "When Offline Stores Reduce Online Returns," Sustainability, MDPI, vol. 14(13), pages 1-26, June.
    71. Jena, Sarat Kumar & Meena, Purushottam, 2022. "Shopping in the omnichannel supply chain under price competition and product return," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    72. Sun, Yanhong & Wang, Zihan & Han, Xiaohua, 2020. "Supply chain channel strategies for online retailers: Whether to introduce web showrooms?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 144(C).
    73. Shakir Goraya, M. Awais & Zhu, Jing & Akram, Muhammad Shakaib & Shareef, Mahmud Akhter & Malik, Aneela & Bhatti, Zeeshan Ahmed, 2022. "The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    74. Xuan Wang & Chi To Ng, 2020. "New retail versus traditional retail in e-commerce: channel establishment, price competition, and consumer recognition," Annals of Operations Research, Springer, vol. 291(1), pages 921-937, August.
    75. Konur, Dinçer, 2021. "Keep your enemy close? Competitive online brands’ expansion with individual and shared showrooms," Omega, Elsevier, vol. 99(C).
    76. Jeffrey D. Shulman & Anne T. Coughlan & R. Canan Savaskan, 2011. "Managing Consumer Returns in a Competitive Environment," Management Science, INFORMS, vol. 57(2), pages 347-362, February.
    77. Thomas, Jacquelyn S. & Jap, Sandy D. & Dillon, William R. & Briesch, Richard A., 2021. "Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 31-51.
    78. Vineet Kaushik & Ashwani Kumar & Himanshu Gupta & Gaurav Dixit, 2022. "Modelling and prioritizing the factors for online apparel return using BWM approach," Electronic Commerce Research, Springer, vol. 22(3), pages 843-873, September.
    79. Zhang, Tao & Li, Gang & Lai, Kin Keung & Leung, John W.K., 2018. "Information disclosure strategies for the intermediary and competitive sellers," European Journal of Operational Research, Elsevier, vol. 271(3), pages 1156-1173.
    80. Xu, Jian & Duan, Yongrui, 2020. "Pricing, ordering, and quick response for online sellers in the presence of consumer disappointment aversion," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 137(C).
    81. Zhang, Juzhi & Xu, Qingyun & He, Yi, 2018. "Omnichannel retail operations with consumer returns and order cancellation," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 308-324.
    82. Tingliang Huang & Hang Ren & Ying‐Ju Chen, 2018. "Consumer return policies in competitive markets: An operations perspective," Naval Research Logistics (NRL), John Wiley & Sons, vol. 65(6-7), pages 462-476, September.
    83. Necati Ertekin & Jeffrey D. Shulman & Haipeng (Allan) Chen, 2019. "On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing," Marketing Science, INFORMS, vol. 38(2), pages 317-342, March.
    84. Gökçe Esenduran & Paolo Letizia & Anton Ovchinnikov, 2022. "Customization and Returns," Management Science, INFORMS, vol. 68(6), pages 4517-4526, June.
    85. Yijuan Chen & Xiangting Hu & Sanxi Li, 2022. "Complementarity between online and offline channels for quality signaling," Journal of Economics, Springer, vol. 135(1), pages 49-74, January.
    86. Tagashira, Takumi & Minami, Chieko, 2019. "The Effect of Cross-Channel Integration on Cost Efficiency," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 68-83.
    87. Pavel Kireyev & Vineet Kumar & Elie Ofek, 2017. "Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy," Marketing Science, INFORMS, vol. 36(6), pages 908-930, November.
    88. Zhang, Tao & Li, Gang & Tayi, Giri Kumar, 2023. "A strategic analysis of virtual showrooms deployment in online retail platforms," Omega, Elsevier, vol. 117(C).
    89. Mandal, Prasenjit & Basu, Preetam & Saha, Kushal, 2021. "Forays into omnichannel: An online retailer’s strategies for managing product returns," European Journal of Operational Research, Elsevier, vol. 292(2), pages 633-651.
    90. Upender Subramanian & Jagmohan S. Raju & Z. John Zhang, 2013. "Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis," Marketing Science, INFORMS, vol. 32(2), pages 246-270, March.
    91. Wen-Chung Guo & Fu-Chuan Lai, 2017. "Prices, Locations and Welfare When an Online Retailer Competes with Heterogeneous Brick-and-Mortar Retailers," Journal of Industrial Economics, Wiley Blackwell, vol. 65(2), pages 439-468, June.
    92. Prabuddha De & Yu (Jeffrey) Hu & Mohammad S. Rahman, 2013. "Product-Oriented Web Technologies and Product Returns: An Exploratory Study," Information Systems Research, INFORMS, vol. 24(4), pages 998-1010, December.
    93. Navid Bahmani & Amit Bhatnagar & Dinesh Gauri, 2022. "Hey, Alexa! What attributes of Skills affect firm value?," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1219-1235, November.
    94. Son, Junghwa & Kang, Ji Hye & Jang, Sungha, 2019. "The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 421-427.
    95. M. Serkan Akturk & Michael Ketzenberg, 2022. "Impact of Competitor Store Closures on a Major Retailer," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 715-730, February.
    96. Santiago Gallino & Antonio Moreno, 2018. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment," Manufacturing & Service Operations Management, INFORMS, vol. 20(4), pages 767-787, October.
    97. Tian, Chen & Xiao, Tiaojun & Shang, Jennifer, 2022. "Channel differentiation strategy in a dual-channel supply chain considering free riding behavior," European Journal of Operational Research, Elsevier, vol. 301(2), pages 473-485.
    98. Xu, Senyu & Tang, Huajun & Lin, Zhijun & Lu, Jing, 2022. "Pricing and sales-effort analysis of dual-channel supply chain with channel preference, cross-channel return and free riding behavior based on revenue-sharing contract," International Journal of Production Economics, Elsevier, vol. 249(C).
    99. Sajeesh, S. & Singh, Ashutosh & Bhardwaj, Pradeep, 2022. "Optimal checkout strategies for online retailers," Journal of Retailing, Elsevier, vol. 98(3), pages 378-394.
    100. Vipul Patel, 2024. "Profiling ROPO Shoppers: Shopping Value Perspective," Business Perspectives and Research, , vol. 12(3), pages 344-360, July.
    101. Santiago Gallino & Antonio Moreno & Ioannis Stamatopoulos, 2017. "Channel Integration, Sales Dispersion, and Inventory Management," Management Science, INFORMS, vol. 63(9), pages 2813-2831, September.
    102. Yuan, Quan & Shen, Bin, 2019. "Renting fashion with strategic customers in the sharing economy," International Journal of Production Economics, Elsevier, vol. 218(C), pages 185-195.
    103. Chen, Zhongwei & Fan, Zhi-Ping & Zhu, Stuart X., 2023. "Extracting values from consumer returns: The role of return-freight insurance for competing e-sellers," European Journal of Operational Research, Elsevier, vol. 306(1), pages 141-155.
    104. Mar Vazquez-Noguerol & Jose Comesaña-Benavides & Raul Poler & J. Carlos Prado-Prado, 2022. "An optimisation approach for the e-grocery order picking and delivery problem," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 30(3), pages 961-990, September.
    105. Zhang, Chong & Yu, Man & Chen, Jian, 2022. "Signaling quality with return insurance: Theory and empirical evidence," Other publications TiSEM 184da313-a89e-4a81-9f23-c, Tilburg University, School of Economics and Management.
    106. Guangyong Yang & Guojun Ji & Kim Hua Tan, 2022. "Impact of artificial intelligence adoption on online returns policies," Annals of Operations Research, Springer, vol. 308(1), pages 703-726, January.
    107. Zhang, Linghong & Wang, Jingguo, 2017. "Coordination of the traditional and the online channels for a short-life-cycle product," European Journal of Operational Research, Elsevier, vol. 258(2), pages 639-651.
    108. He, Bo & Gan, Xianghua & Yuan, Kaifu, 2019. "Entry of online presale of fresh produce: A competitive analysis," European Journal of Operational Research, Elsevier, vol. 272(1), pages 339-351.
    109. Xu, Lei & Li, Yongjian & Govindan, Kannan & Xu, Xiaolin, 2015. "Consumer returns policies with endogenous deadline and supply chain coordination," European Journal of Operational Research, Elsevier, vol. 242(1), pages 88-99.
    110. Hui Li, 2021. "Are e-books a different channel? Multichannel management of digital products," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 179-225, June.
    111. Park, YoungSoo & Sim, Jeongeun & Kim, Bosung, 2022. "Online retail operations with “Try-Before-You-Buy”," European Journal of Operational Research, Elsevier, vol. 299(3), pages 987-1002.
    112. Zhou, Yong-Wu & Guo, Jinsen & Zhou, Wenhui, 2018. "Pricing/service strategies for a dual-channel supply chain with free riding and service-cost sharing," International Journal of Production Economics, Elsevier, vol. 196(C), pages 198-210.

  3. Zsolt Katona & Miklos Sarvary, 2010. "The Race for Sponsored Links: Bidding Patterns for Search Advertising," Marketing Science, INFORMS, vol. 29(2), pages 199-215, 03-04.

    Cited by:

    1. Kinshuk Jerath & Liye Ma & Young-Hoon Park & Kannan Srinivasan, 2011. "A "Position Paradox" in Sponsored Search Auctions," Marketing Science, INFORMS, vol. 30(4), pages 612-627, July.
    2. Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
    3. Alex Kim & Subramanian Balachander & Karthik Kannan, 2012. "On the optimal number of advertising slots in a generalized second-price auction," Marketing Letters, Springer, vol. 23(3), pages 851-868, September.
    4. Patrick Hummel, 2018. "Hybrid mechanisms for Vickrey–Clarke–Groves and generalized second-price bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 47(1), pages 331-350, March.
    5. Gauzente, Claire & Roy, Yves, 2012. "Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 78-87.
    6. Przemys?aw Jeziorski & Sridhar Moorthy, 2018. "Advertiser Prominence Effects in Search Advertising," Management Science, INFORMS, vol. 64(3), pages 1365-1383, March.
    7. Preyas S. Desai & Woochoel Shin & Richard Staelin, 2014. "The Company That You Keep: When to Buy a Competitor's Keyword," Marketing Science, INFORMS, vol. 33(4), pages 485-508, July.
    8. Alex Jiyoung Kim & Subramanian Balachander, 2023. "Coordinating traditional media advertising and online advertising in brand marketing," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1865-1879, June.
    9. Fei Long & Kinshuk Jerath & Miklos Sarvary, 2022. "Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising," Marketing Science, INFORMS, vol. 41(1), pages 115-138, January.
    10. Feng Wang & Li Zuo & Zhi Yang & Yueyan Wu, 2019. "Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1151-1165, November.
    11. Yu (Jeffrey) Hu & Jiwoong Shin & Zhulei Tang, 2016. "Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action," Management Science, INFORMS, vol. 62(7), pages 2022-2038, July.
    12. Weiquan Wang & Jingjun (David) Xu & May Wang, 2018. "Effects of Recommendation Neutrality and Sponsorship Disclosure on Trust vs. Distrust in Online Recommendation Agents: Moderating Role of Explanations for Organic Recommendations," Management Science, INFORMS, vol. 64(11), pages 5198-5219, November.
    13. Weiquan Wang & May Wang, 2019. "Effects of Sponsorship Disclosure on Perceived Integrity of Biased Recommendation Agents: Psychological Contract Violation and Knowledge-Based Trust Perspectives," Information Systems Research, INFORMS, vol. 30(2), pages 507-522, June.
    14. Mohammad Zia & Ram C. Rao, 2019. "Search Advertising: Budget Allocation Across Search Engines," Marketing Science, INFORMS, vol. 38(6), pages 1023-1037, November.
    15. Agam Gupta & Biswatosh Saha & Uttam K. Sarkar, 2017. "Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective," Computational Economics, Springer;Society for Computational Economics, vol. 50(4), pages 687-710, December.
    16. Navdeep S. Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
    17. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
    18. Klapdor, Sebastian & Anderl, Eva M. & von Wangenheim, Florian & Schumann, Jan H., 2014. "Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 285-301.
    19. Jiwoong Shin & Woochoel Shin, 2023. "A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency," Management Science, INFORMS, vol. 69(8), pages 4481-4497, August.
    20. Ron Berman & Zsolt Katona, 2013. "The Role of Search Engine Optimization in Search Marketing," Marketing Science, INFORMS, vol. 32(4), pages 644-651, July.
    21. Shijie Lu & Sha Yang, 2017. "Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising," Marketing Science, INFORMS, vol. 36(6), pages 976-998, November.
    22. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
    23. Michael Arnold & Eric Darmon & Thierry Penard, 2012. "To Sponsor or not to Sponsor: Sponsored Search Auctions with Organic Links," Working Papers 12-04, University of Delaware, Department of Economics.
    24. Chen Jin & Luyi Yang & Kartik Hosanagar, 2023. "To Brush or Not to Brush: Product Rankings, Consumer Search, and Fake Orders," Information Systems Research, INFORMS, vol. 34(2), pages 532-552, June.
    25. Amin Sayedi, 2018. "Real-Time Bidding in Online Display Advertising," Marketing Science, INFORMS, vol. 37(4), pages 553-568, August.
    26. W. Jason Choi & Amin Sayedi, 2019. "Learning in Online Advertising," Marketing Science, INFORMS, vol. 38(4), pages 584-608, July.
    27. Fei Long & Yunchuan Liu, 2024. "Platform Manipulation in Online Retail Marketplace with Sponsored Advertising," Marketing Science, INFORMS, vol. 43(2), pages 317-345, March.
    28. Xianghua Lu & Sulin Ba & Lihua Huang & Yue Feng, 2013. "Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews," Information Systems Research, INFORMS, vol. 24(3), pages 596-612, September.
    29. Amin Sayedi & Kinshuk Jerath & Marjan Baghaie, 2018. "Exclusive Placement in Online Advertising," Marketing Science, INFORMS, vol. 37(6), pages 970-986, November.
    30. Greg Taylor, 2013. "Search Quality and Revenue Cannibalization by Competing Search Engines," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(3), pages 445-467, September.
    31. W. Jason Choi & Amin Sayedi, 2023. "Open and Private Exchanges in Display Advertising," Marketing Science, INFORMS, vol. 42(3), pages 451-475, May.
    32. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
    33. Shijie Lu & Yi Zhu & Anthony Dukes, 2015. "Position Auctions with Budget Constraints: Implications for Advertisers and Publishers," Marketing Science, INFORMS, vol. 34(6), pages 897-905, November.
    34. Tat Y. Chan & Young-Hoon Park, 2015. "Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising," Marketing Science, INFORMS, vol. 34(4), pages 606-623, July.
    35. Wilfred Amaldoss & Preyas S. Desai & Woochoel Shin, 2015. "Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis," Management Science, INFORMS, vol. 61(3), pages 507-519, March.
    36. Avi Goldfarb & Catherine Tucker, 2011. "Search Engine Advertising: Channel Substitution When Pricing Ads to Context," Management Science, INFORMS, vol. 57(3), pages 458-470, March.
    37. Anthony Dukes & Qihong Liu & Jie Shuai, 2022. "Skippable Ads: Interactive Advertising on Digital Media Platforms," Marketing Science, INFORMS, vol. 41(3), pages 528-547, May.
    38. Vibhanshu Abhishek & Kartik Hosanagar, 2013. "Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions," Operations Research, INFORMS, vol. 61(4), pages 855-873, August.
    39. Sha Yang & Shijie Lu & Xianghua Lu, 2014. "Modeling Competition and Its Impact on Paid-Search Advertising," Marketing Science, INFORMS, vol. 33(1), pages 134-153, January.
    40. Sridhar Narayanan & Kirthi Kalyanam, 2015. "Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach," Marketing Science, INFORMS, vol. 34(3), pages 388-407, May.
    41. Li, Sanxi & Sun, Hailin & Yu, Jun, 2023. "Competitive targeted online advertising," International Journal of Industrial Organization, Elsevier, vol. 87(C).
    42. Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.
    43. Bernd Skiera & Nadia Abou Nabout, 2013. "Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising," Marketing Science, INFORMS, vol. 32(2), pages 213-220, March.
    44. Tunuguntla, Vaishnavi & Rakshit, Krishanu & Basu, Preetam, 2023. "Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1424-1440.
    45. Woochoel Shin, 2015. "Keyword Search Advertising and Limited Budgets," Marketing Science, INFORMS, vol. 34(6), pages 882-896, November.
    46. Shengqi Ye & Goker Aydin & Shanshan Hu, 2015. "Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer," Management Science, INFORMS, vol. 61(6), pages 1255-1274, June.
    47. Lijia Ma & Xingchen Xu & Yong Tan, 2024. "Crafting Knowledge: Exploring the Creative Mechanisms of Chat-Based Search Engines," Papers 2402.19421, arXiv.org.
    48. Tat Y. Chan & Chunhua Wu & Ying Xie, 2011. "Measuring the Lifetime Value of Customers Acquired from Google Search Advertising," Marketing Science, INFORMS, vol. 30(5), pages 837-850, September.
    49. Selçuk, B. & Özlük, Ö., 2013. "Optimal keyword bidding in search-based advertising with target exposure levels," European Journal of Operational Research, Elsevier, vol. 226(1), pages 163-172.
    50. Lizhen Xu & Jianqing Chen & Andrew Whinston, 2012. "Effects of the Presence of Organic Listing in Search Advertising," Information Systems Research, INFORMS, vol. 23(4), pages 1284-1302, December.
    51. Ashish Agarwal & Tridas Mukhopadhyay, 2016. "The Impact of Competing Ads on Click Performance in Sponsored Search," Information Systems Research, INFORMS, vol. 27(3), pages 538-557.
    52. Ashish Agarwal & Kartik Hosanagar & Michael D. Smith, 2015. "Do Organic Results Help or Hurt Sponsored Search Performance?," Information Systems Research, INFORMS, vol. 26(4), pages 695-713, December.
    53. Song Yao & Carl F. Mela, 2011. "A Dynamic Model of Sponsored Search Advertising," Marketing Science, INFORMS, vol. 30(3), pages 447-468, 05-06.
    54. Amin Sayedi & Kinshuk Jerath & Kannan Srinivasan, 2014. "Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising," Marketing Science, INFORMS, vol. 33(4), pages 586-608, July.
    55. Xiaoquan (Michael) Zhang & Juan Feng, 2011. "Cyclical Bid Adjustments in Search-Engine Advertising," Management Science, INFORMS, vol. 57(9), pages 1703-1719, February.
    56. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.
    57. Wilfred Amaldoss & Kinshuk Jerath & Amin Sayedi, 2016. "Keyword Management Costs and “Broad Match” in Sponsored Search Advertising," Marketing Science, INFORMS, vol. 35(2), pages 259-274, March.
    58. Darius Schlangenotto & Dennis Kundisch & Nancy V. Wünderlich, 2018. "Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 407-421, November.
    59. Przemyslaw Jeziorski & Ilya Segal, 2015. "What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising," American Economic Journal: Microeconomics, American Economic Association, vol. 7(3), pages 24-53, August.
    60. Chunhua Wu, 2015. "Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis," Marketing Science, INFORMS, vol. 34(6), pages 906-921, November.
    61. Sha Yang & Anindya Ghose, 2010. "Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?," Marketing Science, INFORMS, vol. 29(4), pages 602-623, 07-08.
    62. Gauzente, Claire, 2010. "The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 457-463.
    63. Nagpal, Mayank & Petersen, J. Andrew, 2021. "Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?," Journal of Retailing, Elsevier, vol. 97(4), pages 746-763.
    64. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
    65. Margarida V. B. Santos & Isabel Mota & Pedro Campos, 2023. "Analysis of online position auctions for search engine marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 409-425, September.
    66. Xinyu Cao & T. Tony Ke, 2019. "Cooperative Search Advertising," Marketing Science, INFORMS, vol. 38(1), pages 44-67, January.
    67. Chen Jin & Luyi Yang & Kartik Hosanagar, 2019. "To Brush or Not to Brush: Product Rankings, Customer Search, and Fake Orders," Working Papers 19-02, NET Institute.
    68. Mingyu Joo & Kenneth C. Wilbur & Bo Cowgill & Yi Zhu, 2014. "Television Advertising and Online Search," Management Science, INFORMS, vol. 60(1), pages 56-73, January.

  4. Zsolt Katona & Miklos Sarvary, 2008. "Network Formation and the Structure of the Commercial World Wide Web," Marketing Science, INFORMS, vol. 27(5), pages 764-778, 09-10.

    Cited by:

    1. Dmitri Kuksov & Ashutosh Prasad & Mohammad Zia, 2017. "In-Store Advertising by Competitors," Marketing Science, INFORMS, vol. 36(3), pages 402-425, May.
    2. Shi, Mengze & Yang, Botao & Chiang, Jeongwen, 2018. "Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 63-79.
    3. Shriver, Scott K. & Nair, Harikesh S. & Hofstetter, Reto, 2011. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Research Papers 2083, Stanford University, Graduate School of Business.
    4. Gal OEstreicher-Singer & Barak Libai, 2011. "Assessing Value in Product Networks," Working Papers 11-29, NET Institute, revised Sep 2011.
    5. Tianshu Sun & Sean J. Taylor, 2020. "Displaying things in common to encourage friendship formation: A large randomized field experiment," Quantitative Marketing and Economics (QME), Springer, vol. 18(3), pages 237-271, September.
    6. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
    7. Bing Jing, 2011. "Social Learning and Dynamic Pricing of Durable Goods," Marketing Science, INFORMS, vol. 30(5), pages 851-865, September.
    8. Liu, Jin-Hu & Wang, Jun & Shao, Junming & Zhou, Tao, 2016. "Online social activity reflects economic status," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 457(C), pages 581-589.
    9. Tingting Song & Qian Tang & Jinghua Huang, 2019. "Triadic Closure, Homophily, and Reciprocation: An Empirical Investigation of Social Ties Between Content Providers," Information Systems Research, INFORMS, vol. 30(3), pages 912-926, September.
    10. Calzada, Joan & Tselekounis, Markos, 2018. "Net Neutrality in a hyperlinked Internet economy," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 190-221.
    11. He, Qiao-Chu, 2017. "Virtual items trade in online social games," International Journal of Production Economics, Elsevier, vol. 187(C), pages 1-14.
    12. Zsolt Katona & Miklos Sarvary, 2010. "The Race for Sponsored Links: Bidding Patterns for Search Advertising," Marketing Science, INFORMS, vol. 29(2), pages 199-215, 03-04.
    13. Yaniv Dover & Jacob Goldenberg & Daniel Shapira, 2012. "Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data," Marketing Science, INFORMS, vol. 31(4), pages 689-712, July.
    14. Dina Mayzlin & Hema Yoganarasimhan, 2012. "Link to Success: How Blogs Build an Audience by Promoting Rivals," Management Science, INFORMS, vol. 58(9), pages 1651-1668, September.
    15. Carlos Hernán González-Campo & Vanessa Zamora Mina, 2020. "Comportamiento de los agentes en el comercio electrónico según modelos de localización," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 28(1), pages 47-65, June.
    16. James Rutt, 2011. "Aggregators and the News Industry: Charging for Access to Content," Working Papers 11-19, NET Institute, revised Sep 2011.
    17. Chrysanthos Dellarocas & Zsolt Katona & William Rand, 2013. "Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks," Management Science, INFORMS, vol. 59(10), pages 2360-2379, October.
    18. Arun Sundararajan & Foster Provost & Gal Oestreicher-Singer & Sinan Aral, 2013. "Research Commentary ---Information in Digital, Economic, and Social Networks," Information Systems Research, INFORMS, vol. 24(4), pages 883-905, December.
    19. Lizhen Xu & Jianqing Chen & Andrew Whinston, 2012. "Effects of the Presence of Organic Listing in Search Advertising," Information Systems Research, INFORMS, vol. 23(4), pages 1284-1302, December.
    20. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
    21. Chrysanthos Dellarocas & Zsolt Katona & William Rand, 2010. "Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks," Working Papers 10-13, NET Institute.
    22. Kummer, Michael E. & Saam, Marianne & Halatchliyski, Iassen & Giorgidze, George, 2016. "Centrality and content creation in networks - The case of economic topics on German wikipedia," Information Economics and Policy, Elsevier, vol. 36(C), pages 36-52.

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