Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks
Author
Abstract
Suggested Citation
DOI: 10.1007/s11151-017-9605-9
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Avi Goldfarb & Catherine E. Tucker, 2011. "Privacy Regulation and Online Advertising," Management Science, INFORMS, vol. 57(1), pages 57-71, January.
- Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.
- Justin P. Johnson, 2013. "Targeted advertising and advertising avoidance," RAND Journal of Economics, RAND Corporation, vol. 44(1), pages 128-144, March.
- Dirk Bergemann & Alessandro Bonatti, 2011. "Targeting in advertising markets: implications for offline versus online media," RAND Journal of Economics, RAND Corporation, vol. 42(3), pages 417-443, September.
- Gerard R. Butters, 1977. "Equilibrium Distributions of Sales and Advertising Prices," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 44(3), pages 465-491.
- Susan Athey & Joshua S. Gans, 2010. "The Impact of Targeting Technology on Advertising Markets and Media Competition," American Economic Review, American Economic Association, vol. 100(2), pages 608-613, May.
- Tucker, Catherine E., 2012. "The economics of advertising and privacy," International Journal of Industrial Organization, Elsevier, vol. 30(3), pages 326-329.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Lynne Pepall & Dan Richards, 2018. "Targeted Branding, Price Competition and Consumer Data," Discussion Papers Series, Department of Economics, Tufts University 0824, Department of Economics, Tufts University.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Zhao Jiang & Dan Wu, 2022. "Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency," SAGE Open, , vol. 12(1), pages 21582440221, March.
- Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2020.
"Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation,"
Management Science, INFORMS, vol. 66(11), pages 4958-4979, November.
- Hoffmann, Florian & Inderst, Roman & Ottaviani, Marco, 2022. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," CEPR Discussion Papers 16901, C.E.P.R. Discussion Papers.
- Anna D’Annunzio & Antonio Russo, 2020.
"Ad Networks and Consumer Tracking,"
Management Science, INFORMS, vol. 66(11), pages 5040-5058, November.
- Anna D'Annunzio & Antonio Russo, 2017. "Ad Networks and Consumer Tracking," CESifo Working Paper Series 6667, CESifo.
- Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2013. "Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning," Working Papers 479, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
- Serafin Grundl & You Suk Kim, 2019. "Consumer mistakes and advertising: The case of mortgage refinancing," Quantitative Marketing and Economics (QME), Springer, vol. 17(2), pages 161-213, June.
- Zhao Jiang & Wu Dan & Liu Jie, 2020. "Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms’ heterogeneous consumers market," Electronic Commerce Research, Springer, vol. 20(2), pages 453-474, June.
- Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
- Veronica Marotta & Yue Wu & Kaifu Zhang & Alessandro Acquisti, 2022. "The Welfare Impact of Targeted Advertising Technologies," Information Systems Research, INFORMS, vol. 33(1), pages 131-151, March.
- Matveenko, Andrei & Starkov, Egor, 2023.
"Sparking curiosity or tipping the scales? Targeted advertising with consumer learning,"
Journal of Economic Behavior & Organization, Elsevier, vol. 213(C), pages 172-192.
- Andrei Matveenko & Egor Starkov, 2023. "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," CRC TR 224 Discussion Paper Series crctr224_2023_425, University of Bonn and University of Mannheim, Germany.
- Catherine E. Tucker, 2023. "The Economics of Privacy: An Agenda," NBER Chapters, in: The Economics of Privacy, National Bureau of Economic Research, Inc.
- Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
- Andreas Hefti & Shuo Liu, 2020. "Targeted information and limited attention," RAND Journal of Economics, RAND Corporation, vol. 51(2), pages 402-420, June.
- Simon P. Anderson & Bruno Jullien, 2015.
"The advertising-financed business model in two-sided media markets,"
Post-Print
hal-02866192, HAL.
- Anderson, Simon P. & Jullien, Bruno, 2016. "The advertising-financed business model in two-sided media markets," TSE Working Papers 16-632, Toulouse School of Economics (TSE).
- Susan Athey & Emilio Calvano & Joshua S. Gans, 2018.
"The Impact of Consumer Multi-homing on Advertising Markets and Media Competition,"
Management Science, INFORMS, vol. 64(4), pages 1574-1590, April.
- Susan Athey & Emilio Calvano & Joshua S. Gans, 2014. "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," CSEF Working Papers 379, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 27 Apr 2016.
- Athey, Susan & Calvano, Emilio & Gans, Joshua S., 2016. "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," Research Papers 3407, Stanford University, Graduate School of Business.
- Serafin J. Grundl & You Suk Kim, 2017. "Consumer Mistakes and Advertising : The Case of Mortgage Refinancing," Finance and Economics Discussion Series 2017-067, Board of Governors of the Federal Reserve System (U.S.).
- Fujisawa, Chieko & Kasuga, Norihiro, 2021. "How should durable goods firms combine online and mass media advertisements to promote sales?," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238023, International Telecommunications Society (ITS).
- Michael Kummer & Patrick Schulte, 2019.
"When Private Information Settles the Bill: Money and Privacy in Google’s Market for Smartphone Applications,"
Management Science, INFORMS, vol. 65(8), pages 3470-3494, August.
- Kummer, Michael E. & Schulte, Patrick, 2016. "When private information settles the bill: Money and privacy in Google's market for smartphone applications," ZEW Discussion Papers 16-031, ZEW - Leibniz Centre for European Economic Research.
- Kesler, Reinhold & Kummer, Michael E. & Schulte, Patrick, 2017. "Mobile applications and access to private data: The supply side of the Android ecosystem," ZEW Discussion Papers 17-075, ZEW - Leibniz Centre for European Economic Research.
- Kummer, Michael & Schulte, Patrick, 2014. "Money and privacy: Android market evidence," ZEW Discussion Papers 14-131, ZEW - Leibniz Centre for European Economic Research.
- Kfir Eliaz & Ran Spiegler, 2020. "Incentive‐compatible advertising on nonretail platforms," RAND Journal of Economics, RAND Corporation, vol. 51(2), pages 323-345, June.
More about this item
Keywords
Online advertising; Online privacy; Behavioral advertising;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:revind:v:52:y:2018:i:3:d:10.1007_s11151-017-9605-9. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.