Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks
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DOI: 10.1007/s11151-017-9605-9
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Cited by:
- Lynne Pepall & Dan Richards, 2018. "Targeted Branding, Price Competition and Consumer Data," Discussion Papers Series, Department of Economics, Tufts University 0824, Department of Economics, Tufts University.
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Keywords
Online advertising; Online privacy; Behavioral advertising;All these keywords.
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