A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
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DOI: 10.1287/mnsc.2022.4605
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- Tommaso Bondi & Omid Rafieian, 2023. "Privacy and Polarization: An Inference-Based Approach," Working Papers 23-09, NET Institute.
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Keywords
online advertising; irrelevant advertising; targeting; common agency; incentives; contractual obligation; budget constraint;All these keywords.
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