The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?
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DOI: 10.1016/j.jretconser.2020.102130
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- Paula Rodríguez–Torrico & Sonia San-Martín & Rebeca San José Cabezudo, 2022. "¿Conectamos? El marketing relacional en la era del mix de canales," DOCFRADIS Working Papers 2204, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
- Fakfare, Pipatpong & Promsivapallop, Pornpisanu & Manosuthi, Noppadol, 2023. "Applying integrated generalized structured component analysis to explore tourists' benefit consideration and choice confidence toward travel appscape," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
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Keywords
Channel integration; Empowerment; Assortment; Benefits; Showrooming; Webrooming; Patronage intentions;All these keywords.
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