IDEAS home Printed from https://ideas.repec.org/e/ped53.html
   My authors  Follow this author

Tudor Edu

Personal Details

First Name:Tudor
Middle Name:
Last Name:Edu
Suffix:
RePEc Short-ID:ped53
[This author has chosen not to make the email address public]
Terminal Degree:2007 Facultatea de Marketing; Academia de Studii Economice din Bucureşti (from RePEc Genealogy)

Affiliation

Facultatea de Management-Marketing
Universitatea Româno-Americană

Bucureşti, Romania
https://www.rau.ro/facultatea-de-management-marketing/
RePEc:edi:fmrauro (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 08-10, August.
  2. Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024. "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 106-106, February.
  3. MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 09-16, March.
  4. MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 17-20, June.
  5. STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 12-25, February.
  6. MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part II, Research Methodology," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 09-13, December.
  7. STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 31-33, July.
  8. MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 11-36, September.
  9. Rodica Milena Zaharia & Tudor Edu & Razvan Zaharia, 2023. "Social and Technological Interactions in e-Societies," Societies, MDPI, vol. 13(11), pages 1-3, November.
  10. Alina Iorga Pisica & Tudor Edu & Rodica Milena Zaharia & Razvan Zaharia, 2023. "Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics," Societies, MDPI, vol. 13(5), pages 1-13, May.
  11. Tudor Edu & Costel Negricea & Razvan Zaharia & Rodica Milena Zaharia, 2022. "Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 3291-3304, December.
  12. Yang Liu & Qi Li & Tudor Edu & Costel Negricea & Kim-Shyan Fam & Razvan Zaharia, 2022. "Modelling e-commerce customer reactions. Exploring online shopping carnivals in China," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 3060-3082, December.
  13. BOTZOKAN, Nicolas Alexander & EDU, Tudor, 2022. "Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 28-36, October.
  14. EDU Tudor & CONSTANTINESCU Raluca, 2022. "Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
  15. STOICA, Valentin Marius & EDU, Tudor, 2022. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 11-20, December.
  16. STOICA, Valentin Marius & EDU, Tudor, 2022. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 08-12, October.
  17. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.
  18. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
  19. AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
  20. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, vol. 11(1), pages 1-23, December.
  21. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
  22. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
  23. NEGRICEA Iliuta Costel & EDU Tudor & BALAN Laura, 2016. "Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence From The Romanian Modern Retail," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 68-78, August.
  24. Costel NEGRICEA & Tudor EDU, 2015. "Characteristics Of The Buying Decision Process For Japanese Products – A European Customer’S Market Perspective," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 187-198, december.
  25. Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
  26. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.
  27. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.
  28. Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.
  29. Tudor Edu & Iliuță Costel Negricea & Alexandru Ionescu, 2013. "Consumer Behaviour Patterns: Identifying Buying Motives For Cool Drinks Amongst South Africans Under 35 Years Old," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 73-91, March.
  30. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
  31. Costel Iliuţă Negricea & Tudor Edu & Emanuela Maria Avram, 2012. "Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model," Romanian Economic Business Review, Romanian-American University, vol. 7(2), pages 47-59, June.
  32. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
  33. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.
  34. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  35. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
  36. DUMITRU, Nicoleta Rossela & AVRAM, Emanuela Maria & EDU, Tudor, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 22-29, September.
  37. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.
  38. Revista Economica 57.4, 2011. "Revista Economica," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 57(4), pages 1-452.
  39. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 25-32, December.
  40. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.
  41. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 33-41, December.
  42. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.
  43. Iacob CATOIU & Tudor EDU, 2008. "The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
    RePEc:rau:homkmg:v:1:y:2011:i:3:p:26-33 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:2:p:36-45 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:66-73 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:4:p:30-37 is not listed on IDEAS

Chapters

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Alina Iorga Pisica & Tudor Edu & Rodica Milena Zaharia & Razvan Zaharia, 2023. "Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics," Societies, MDPI, vol. 13(5), pages 1-13, May.

    Cited by:

    1. Nicoleta Samarescu & Robert Bumbac & Alin Zamfiroiu & Maria-Cristina Iorgulescu, 2024. "Artificial Intelligence in Education: Next-Gen Teacher Perspectives," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 145-145, February.
    2. Daniela Serban & Silvia Elena Cristache & Narcisa Georgeta Ciobotar & Laurentiu Gabriel Francu & Jiries Mansou, 2024. "Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 259-259, February.
    3. Ines Djokic & Nikola Milicevic & Nenad Djokic & Borka Malcic & Branimir Kalas, 2024. "Students’ Perceptions of the Use of Artificial Intelligence in Educational Service," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 294-294, February.
    4. Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024. "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 106-106, February.
    5. Rodica Milena Zaharia & Tudor Edu & Razvan Zaharia, 2023. "Social and Technological Interactions in e-Societies," Societies, MDPI, vol. 13(11), pages 1-3, November.
    6. Constantin Alexandra, 2024. "Digitalization of Romania’s Education Sector: A PESTLE Analysis," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 102-119.

  2. Tudor Edu & Costel Negricea & Razvan Zaharia & Rodica Milena Zaharia, 2022. "Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 3291-3304, December.

    Cited by:

    1. Alina Iorga Pisica & Tudor Edu & Rodica Milena Zaharia & Razvan Zaharia, 2023. "Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics," Societies, MDPI, vol. 13(5), pages 1-13, May.

  3. Yang Liu & Qi Li & Tudor Edu & Costel Negricea & Kim-Shyan Fam & Razvan Zaharia, 2022. "Modelling e-commerce customer reactions. Exploring online shopping carnivals in China," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 3060-3082, December.

    Cited by:

    1. Ballerini, Jacopo & Ključnikov, Aleksandr & Juárez-Varón, David & Bresciani, Stefano, 2024. "The e-commerce platform conundrum: How manufacturers' leanings affect their internationalization," Technological Forecasting and Social Change, Elsevier, vol. 202(C).

  4. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.

    Cited by:

    1. Liana Badea & George Laurențiu Șerban-Oprescu & Silvia Dedu & Grigore Ioan Piroșcă, 2020. "The Impact of Education for Sustainable Development on Romanian Economics and Business Students’ Behavior," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    2. Elisabeta-Emilia Halmaghi & Diana-Elena Ranf & Dorel Badea, 2023. "Interdisciplinary Exploration between Organizational Culture and Sustainable Development Management Applied to the Romanian Higher Education Environment," Sustainability, MDPI, vol. 15(13), pages 1-17, July.

  5. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.

    Cited by:

    1. Pengen Mai & Steven James Day, 2023. "Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms," Sustainability, MDPI, vol. 15(24), pages 1-18, December.
    2. Alexandra Perju-Mitran & Daniela Zirra & George Căruţaşu & Alexandru Pîrjan & Justina-Lavinia Stănică, 2020. "Applying the Technology Acceptance Model to Assess the Intention to Use an Aftermarket eCall Based on 112 Device for Passenger Vehicles to Ensure Sustainable Rescue Operations on European Roads," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    3. Marta Joanna Ziółkowska, 2021. "Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises," Sustainability, MDPI, vol. 13(5), pages 1-16, February.
    4. Atandile Ngubelanga & Rodney Duffett, 2021. "Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective," Sustainability, MDPI, vol. 13(11), pages 1-29, May.
    5. Frade, João Lucas Hana & Oliveira, Jorge Henrique Caldeira de & Giraldi, Janaina de Moura Engracia, 2021. "Advertising in streaming video: An integrative literature review and research agenda," Telecommunications Policy, Elsevier, vol. 45(9).
    6. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, vol. 11(24), pages 1-29, December.
    7. Rodney Duffett, 2020. "The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers," Sustainability, MDPI, vol. 12(12), pages 1-25, June.
    8. Georgiana-Raluca Lădaru & Marian Siminică & Maria Claudia Diaconeasa & Diana Maria Ilie & Carmen-Elena Dobrotă & Marian Motofeanu, 2021. "Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania," Sustainability, MDPI, vol. 13(6), pages 1-17, March.

  6. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, vol. 11(1), pages 1-23, December.

    Cited by:

    1. Najmul Hoda & Naim Ahmad & Shankar Lal Gupta & Mohammad Mahtab Alam & Irfan Ahmad, 2021. "Application of Entrepreneurial Intention Model in Comparative International Entrepreneurship Research: A Cross-Cultural Study of India and Saudi Arabia," Sustainability, MDPI, vol. 13(23), pages 1-23, December.
    2. John, Regina & John, Regina & John, Regina, 2021. "Determinants of choices of the Income Generating Activities among Youths beneficiaries of Youth Development Fund in Morogoro Municipality and Mvomero District in Tanzania," Tanzania Journal of Community Development (TAJOCODE), Department of Agricultural Extension and Community Development, Sokoine University of Agriculture, vol. 1(1), pages 1-13, August.
    3. Seok-Soo Kim, 2020. "Research on the effect factors of technical performance on SMEs by industrial sectors," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 1120-1141, December.
    4. Alexandra Zamfirache & Titus Suciu & Carmen Elena Anton & Ruxandra-Gabriela Albu & Ioana-Simona Ivasciuc, 2023. "The Interest Shown by Potential Young Entrepreneurs in Romania Regarding Feasible Funding Sources, in the Context of a Sustainable Entrepreneurial Education," Sustainability, MDPI, vol. 15(6), pages 1-29, March.
    5. Cervelló-Royo, Roberto & Moya-Clemente, Ismael & Perelló-Marin, M. Rosario & Ribes-Giner, Gabriela, 2022. "A configurational approach to a country’s entrepreneurship level: Innovation, financial and development factors," Journal of Business Research, Elsevier, vol. 140(C), pages 394-402.
    6. Víquez-Paniagua, Ana Gabriela & Leiva, Juan Carlos & Mora-Esquivel, Ronald, 2024. "The Effect of Vigor and Affective Commitment on the Performance of Women Student Entrepreneurs: the Moderating Role of the Social and University Environment," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).

  7. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.

    Cited by:

    1. Rodney Duffett & Myles Wakeham, 2022. "Modeling a New Supplier Preference Paradigm: A Business-to-Business and African Developing Economy Context," Sustainability, MDPI, vol. 15(1), pages 1-27, December.
    2. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
    3. Adina-Iuliana Jigani & Camelia Delcea & Corina Ioanăș, 2020. "Consumers’ Behavior in Selective Waste Collection: A Case Study Regarding the Determinants from Romania," Sustainability, MDPI, vol. 12(16), pages 1-35, August.
    4. David Schüller & Karel Doubravský, 2019. "Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development," Sustainability, MDPI, vol. 11(19), pages 1-15, September.
    5. Jeong-Eun Park & Eungoo Kang, 2022. "The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    6. Beata Zatwarnicka-Madura & Robert Nowacki & Iwona Wojciechowska, 2022. "Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z," Energies, MDPI, vol. 15(18), pages 1-22, September.
    7. Yang Chen & Aleksy Kwilinski & Olena Chygryn & Oleksii Lyulyov & Tetyana Pimonenko, 2021. "The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels," Sustainability, MDPI, vol. 13(24), pages 1-13, December.
    8. Alin Stancu & Alina Filip & Mihai Ioan Roșca & Daniela Ioniță & Raluca Căplescu & Andrei Cânda & Laura Daniela Roșca, 2020. "Value Creation Attributes—Clustering Strategic Options for Romanian SMEs," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    9. Petrus Venter & Rodney Duffett, 2022. "A Framework for a Generic Retail Charter: A Guide towards Sustainability and Stakeholder Support," Sustainability, MDPI, vol. 14(23), pages 1-29, November.
    10. Eijaz Ahmed Khan & Pradip Royhan & M. Ashiqur Rahman & Mohammed Mizanur Rahman & Ahmed Mostafa, 2019. "The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
    11. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
    12. Ana Maria Mihaela Iordache & Alexandru Ionescu & Vlad Gabriel Cârstea & Hanna Chung & Nicoleta Rossela Dumitru & Bogdan Glăvan, 2023. "Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    13. Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019. "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, vol. 33(1), pages 183-191, January.

  8. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.

    Cited by:

    1. PURCAREA, Theodor, 2019. "Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 10-14, September.
    2. Pauceanu, Alexandrina Maria & Alpenidze, Onise & Edu, Tudor & Zaharia, Rodica Milena, 2019. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(1), pages 1-23.
    3. Christou, Evangelos & Fotiadis, Anestis & Alexandris, Kostas (ed.), 2021. "Restarting tourism, travel and hospitality: The day after," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 236198, September.
    4. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    5. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, vol. 11(24), pages 1-29, December.
    6. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
    7. Evangelos Christou & Anestis Fotiadis & Kostas Alexandris, 2021. "Restarting tourism, travel and hospitality: The day after," Post-Print hal-03313706, HAL.

  9. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

    Cited by:

    1. Paula Bajdor & Tomasz Lis & Aleksandra Ptak, 2016. "The role of information/knowledge flow in the clients? purchasing decisions," Proceedings of Business and Management Conferences 3406067, International Institute of Social and Economic Sciences.
    2. Robert Stefko & Richard Fedorko & Radovan Bacik, 2016. "Website Content Quality In Terms Of Perceived Image Of Higher Education Institution," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 153-163, June.

  10. Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.

    Cited by:

    1. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

  11. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.

    Cited by:

    1. TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 08-10, August.
    2. Cristina Neagoe & Nicoleta Rossela Dumitru, 2013. "The Degree In Which The Extent Of The Emotional Commitment Is Reflected In The Way Of Expressing The Intention To Continue The Relation With The Organization," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 35-45, September.

  12. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.

    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
    2. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
    3. Oana PREDA, 2013. "Financial Marketing Challenges For The Romanian Market," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 254-265, december.

  13. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.

    Cited by:

    1. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.

  14. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.

    Cited by:

    1. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.

  15. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.

    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

  16. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.

    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

Chapters

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

    Cited by:

    1. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
    2. Sebastian I. Burduja & Rodica Milena Zaharia, 2019. "Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?," Sustainability, MDPI, vol. 11(20), pages 1-27, October.
    3. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Tudor Edu should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.