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Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest

Author

Listed:
  • Mihai Papuc

    (Romanian American University)

  • Tudor Edu

    (Romanian American University)

Abstract

The purpose of our endeavour was to identify the buying behaviour during the 2012 winter holidays. We focused on large surface stores for several reasons. First of all, in Bucharest, there is a strong tendency toward purchasing from the modern retail. Secondly, the assortment displayed in these stores covers, probably, the widest array of needs. Thirdly, the consumer behaviour during this time of the year is more squander-oriented than thrift-oriented. All the above-mentioned coordinates support our idea of choosing the large surface stores as the right venues for observing where the individual goes, what he/she does and how he/she selects categories and brands.

Suggested Citation

  • Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.
    • Handle: RePEc:rau:journl:v:8:y:2013:i:3.1:p:227-240
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/FA13S/REBE-FA13S-A25.pdf
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    Cited by:

    1. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

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