IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/vsupplementy2012i3p69-78.html
   My bibliography  Save this article

The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -

Author

Listed:
  • CATOIU Iacob
  • EDU Tudor
  • NEGRICEA Iliuta Costel

Abstract

The banking sector is by no means the most important pillar of any economy. Any organisation needs a bank to conduct its activity and any individual interact with a bank or several at least to pay the bills, save and borrow. The purpose of this research is to identify the marketing approaches of the Romanian banks in relation to aspects of this competitive industry. The main conclusion of this study is that the Romanian banks use a significant number of marketing approaches covering all aspects of the business, some bearing similarities in the industry, while others striking through their uniqueness.

Suggested Citation

  • CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:69-78
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
    2. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
    3. Oana PREDA, 2013. "Financial Marketing Challenges For The Romanian Market," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 254-265, december.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:69-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.