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Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment

Author

Listed:
  • Costel Iliuțǎ Negricea

    (Romanian American University in Bucharest)

  • Emanuela Maria Avram

    (Romanian American University in Bucharest)

  • Raluca Cristina Eftimie

    (Academy of Economic Studies Bucharest)

Abstract

The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of globalization. Today, higher education institutions want to become bigger, to develop more and more research programs, to attract more students better prepared to cope with the continuously increasing competition coming from the foreign large universities.

Suggested Citation

  • Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.
    • Handle: RePEc:rau:journl:v:6:y:2011:i:2:p:44-51
    as

    Download full text from publisher

    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU11/REBE-SU11-A5.pdf
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    References listed on IDEAS

    as
    1. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
    2. Oana Preda Author-Workplace-Name: Romanian American University & Iuliu Ivanescu Author-Workplace-Name: Romanian American University & Iulia Furdui Author-Workplace-Name: Romanian American University, 2009. "Self Service Technologies Speak For Themselves," Romanian Economic Business Review, Romanian-American University, vol. 4(1), pages 11-17, March.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Pauceanu, Alexandrina Maria & Alpenidze, Onise & Edu, Tudor & Zaharia, Rodica Milena, 2019. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(1), pages 1-23.
    2. COITA Dorin-Cristian, 2014. "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 289-295, December.

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