IDEAS home Printed from https://ideas.repec.org/a/rau/journl/v6y2011i2p44-51.html
   My bibliography  Save this article

Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment

Author

Listed:
  • Costel Iliuțǎ Negricea

    (Romanian American University in Bucharest)

  • Emanuela Maria Avram

    (Romanian American University in Bucharest)

  • Raluca Cristina Eftimie

    (Academy of Economic Studies Bucharest)

Abstract

The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of globalization. Today, higher education institutions want to become bigger, to develop more and more research programs, to attract more students better prepared to cope with the continuously increasing competition coming from the foreign large universities.

Suggested Citation

  • Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.
    • Handle: RePEc:rau:journl:v:6:y:2011:i:2:p:44-51
    as

    Download full text from publisher

    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU11/REBE-SU11-A5.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
    2. Oana Preda Author-Workplace-Name: Romanian American University & Iuliu Ivanescu Author-Workplace-Name: Romanian American University & Iulia Furdui Author-Workplace-Name: Romanian American University, 2009. "Self Service Technologies Speak For Themselves," Romanian Economic Business Review, Romanian-American University, vol. 4(1), pages 11-17, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pauceanu, Alexandrina Maria & Alpenidze, Onise & Edu, Tudor & Zaharia, Rodica Milena, 2019. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(1), pages 1-23.
    2. COITA Dorin-Cristian, 2014. "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 289-295, December.
    3. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, vol. 11(1), pages 1-23, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rau:journl:v:6:y:2011:i:2:p:44-51. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alex Tabusca (email available below). General contact details of provider: https://edirc.repec.org/data/ferauro.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.