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Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa

Author

Listed:
  • AVRAM Emanuela
  • HAYDAM Norbert
  • NEGRICEA Iliuta Costel
  • EDU Tudor

Abstract

The paper focuses through a comprehensive qualitative and quantitative research on two age layers of Generation Y, unveiling important aspects about consumer behaviour constructs. Equal samples of 30 individuals in the qualitative study and 800 individuals in the quantitative one from Romania and South Africa were researched to explain the intention to return to a foreign destination based on the overall holiday experience and tourism motivation. The qualitative research was used to generate and tailor a battery of motivational variables to be used as independent variables in the quantitative study in logistic regression approaches for both countries. The findings display interesting realities about what Romanian and South African Generation Y individuals’ (between 20- and 29-years old) value and desire when choosing a foreign tourism destination. Also, the proposed model can be easily replicated in other parts of the world or for other generational groups.

Suggested Citation

  • AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    • Handle: RePEc:jis:ejistu:y:2019:i:01:id:426
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    References listed on IDEAS

    as
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    5. Assaker, Guy & Vinzi, Vincenzo Esposito & O’Connor, Peter, 2011. "Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model," Tourism Management, Elsevier, vol. 32(4), pages 890-901.
    6. Li, Xiangping & Li, Xiang (Robert) & Hudson, Simon, 2013. "The application of generational theory to tourism consumer behavior: An American perspective," Tourism Management, Elsevier, vol. 37(C), pages 147-164.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Generation Y; tourism; intention to return; holiday experience; motivation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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